You should see my copy of 101 Ways to Promote Yourself: Tricks of the Trade for taking Charge of Your Own Success by visibility Marketing Expert Raleigh Pinskey! It is dog-eared, highlighted and there are dozens of sticky notes strategically placed throughout the book.
 I bought my copy 10 years ago (when it was first published) and immediately started devouring the contents. Is is one of those books you keep and refer to over and over again. In fact, there are so many great ideas – 101 to be exact 
to promote your products, your services, your ideas and your organizations, that it will take more than one reading to absorbe and implement them all.
Here are two of my favorites:
Publish an In-house Resource Directory (Chapter 46)Â
 I took this idea and created a great resource for my community. It is called the South Florida Resource Directory of Women’s Organizations (now in it’s 7th edition). This directory has positioned me as the go-to person for the who, what , when and where of women’s meetings and events in South Florida. Chambers of Commerce refer me to new members looking for this type of information, local schools refer to me for information about scholarships these groups offer and individuals call me to get a copy for their networking and philanthropic potential.
Proclamations and Celebrations (Chapter 27)
I call this “using the calendar to promote your products, services and ideas” and even wrote an ebook on the subject. I have used hundreds of holidays over the years to promote my own interests and have even created a few of my own. For instance, did you know that July is Get Out of the Doghouse Month, September is International Women’s eCommerce Month and that March 15th is Virtual Woman’s Day? All these “holidays” were created by my team and me!Â
You can read more and get your own FREE copy of Your Marketing Calendar when you sign up at: http://www.speakingwithspirit.com/yourmarketingcalendar.asp.
Wishing you tons of Media Marketing Success… and then some!
Heidi
Heidi Richards, Founder & CEO
The WECAI Networkâ„¢
Ps. when I was planning the Women’s Media Summit, one of the first people I called to be a part of our lineup of experts was Raleigh Pinskey. And she said yes! Be sure and sign up for this Summit so you can hear her share her program – How to be a Heat Seeking Media Magnet taking place on October 18th at 7:30 pm (Eastern Time).
8 comments
1 ping
Rebecca White says:
October 5, 2007 at 3:28 pm (UTC -4 )
Heidi I did not know about this marketing calendar, I went to the link and signed up to receive it! I always wondered how you had so many great ideas each month for promotions! Now I know lol.
Thanks Heidi as always great valuable information.
Sheila Finkelstein says:
October 5, 2007 at 5:08 pm (UTC -4 )
Thanks for posting your comment, Rebecca. I, too, had not known about this calendar and I picked up on your comment in the 1stFridayZ list emails AND have signed up for my copy also.
And, thank you, Heidi. You are one of the most creative people I know. You put out such great games, generating involvement, in any event you put on. Can’t wait to see your ideas here in the calendar and during the course of the Media Summit.
Barbara Bodling says:
October 5, 2007 at 5:46 pm (UTC -4 )
The calendar sounds like a great idea to promote your business, I love some of ideas that you presented and already ordered a calendar and read all the suggestions. Keep up the good work. 1st Fridays are also fun and I am enjoying the conference even tho I have not participated in this event since I am at work. I am trying to catch up with the conference.
God Bless,
Barbara
Barbara
Jaelin Reece says:
October 5, 2007 at 6:02 pm (UTC -4 )
Thanks Heidi, lot’s of great ideas in the calendar! Also, ordered the book.
Rosalind Sedacca, CCT says:
October 5, 2007 at 9:04 pm (UTC -4 )
Heidi:
Your new calendar ebook is such a valuable marketing tool. How clever of you to put it all together to share with us. Anyone who is doing marketing or public relations for their business would benefit greatly from referring to your book on a regular basis. It’s a promotional creativity toolbox in a book!
Many thanks. You’ve done it again!
Best
Roz
Suzy Strempke says:
October 6, 2007 at 12:56 pm (UTC -4 )
Thanks Heidi for such a GREAT tool… I’m always looking for new ways to market my business!
Stephanie Hicks says:
October 12, 2007 at 10:21 am (UTC -4 )
Thanks Heidi for the calender; it’s Awesome. I have been looking for something like this to add some fun to the calender for my Chiropractic office.
Dr.Stephanie Hicks
Carol Deckert says:
June 5, 2008 at 8:53 pm (UTC -4 )
Heidi,
Once again, you are awesome! Your ideas are the most creative I have ever heard of and your abounding energy leaves me feeling very jealous! You are a delight to know and a treasure for a friend!
Netweaving works!
Carol Deckert
Netweaving Coach – RUNLancaster
http://www.runlancaster.com
http://www.runlancaster.com/blog
http://www.linkedin.com/in/caroldeckert
Have You Picked up Your Marketing Calendar Yet? at Connect Simply says:
October 8, 2007 at 9:29 am (UTC -4 )
[...] picked up this great resource by following a link from the Women’s Media Summit Blog. Your Marketing 2007 Calendar lists many special holiday events, and gives you space to write your [...]