Here’s a tip from Penny Haynes of 1st Podcast Publishing: Stay in front of the public on a continual basis. Statistics show that people buy from advertisers that are seen multiple times in multiple spaces. Video advertising is the most effective, and makes up 60% of successful viral marketing. Marketing to a particular community, one …
Monthly Archive: September 2007
Sep
30
Sep
28
50 Powerful Publicity Boosters to Build Your Business
Excerpted from Media-Savvy-to-Go Vol 2. by Nancy S. Juetten This booklet shows you how to employ ezines, award contests, seminars, and “Jumbo Shrimp Marketing” into the media relations mix to achieve extraordinary results. Here are just a few example tips to show you what you can expect within Vol. 2: 3. Demonstrate your expertise and …
Sep
26
101 Ways to Promote Yourself!
You should see my copy of 101 Ways to Promote Yourself: Tricks of the Trade for taking Charge of Your Own Success by visibility Marketing Expert Raleigh Pinskey! It is dog-eared, highlighted and there are dozens of sticky notes strategically placed throughout the book.  I bought my copy 10 years ago (when it was first …
Sep
25
MEDIA TIPS By Beverly Mahone, Media Coach/Consultant
Tip # 1: How to Master your Media Interview To master the media interview, you shouldn’t focus so much on the fact that you’re being interviewed by a talk show host and will be heard by hundreds—maybe even thousands–of people. Instead, approach the experience as a conversation with a friend. Just imagine you are talking …
Sep
23
Free eBook How to Create a Search Engine Optimized Press Release by Ponn Sabra
Ponn Sabra just put the finishing touches on her newest book, How to Create a Search Engine Optimized Press Release, Effective Use of PRWeb” and I couldn’t wait to share it with you!Here’s what I wrote about the ebook: “Ponn – First, Congratulations on your newest endeavor! After perusing the contents at length I realized …
Sep
23
Creating Your Media Contact Database
Creating and Maintaining (continually updating) a media database of editorial contacts who likely have interest in you and your organization is important to your success in building a reputation and relationship with the media. To start building a database visit your local reference library! The reference section of most libraries will have dozens of directories …