Womens Media Summit

The Small Business Public Relations & Media Marketing Event

101 Ways to Promote Yourself!

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You should see my copy of 101 Ways to Promote Yourself: Tricks of the Trade for taking Charge of Your Own Success by visibility Marketing Expert Raleigh Pinskey!  It is dog-eared, highlighted and there are dozens of sticky notes strategically placed throughout the book.

 I bought my copy 10 years ago (when it was first published) and immediately started devouring the contents.  Is is one of those books you keep and refer to over and over again. In fact, there are so many great ideas - 101 to be exact :) to promote your products, your services, your ideas and your organizations, that it will take more than one reading to absorbe and implement them all.

Here are two of my favorites:

Publish an In-house Resource Directory (Chapter 46) 

 I took this idea and created a great resource for my community. It is called the South Florida Resource Directory of Women’s Organizations (now in it’s 7th edition).  This directory has positioned me as the go-to person for the who, what , when and where of women’s meetings and events in South Florida. Chambers of Commerce refer me to new members looking for this type of information, local schools refer to me for information about scholarships these groups offer and individuals call me to get a copy for their networking and philanthropic potential.

Proclamations and Celebrations (Chapter 27)

I call this “using the calendar to promote your products, services and ideas” and even wrote an ebook on the subject. I have used hundreds of holidays over the years to promote my own interests and have even created a few of my own.  For instance, did you know that July is Get Out of the Doghouse Month, September is International Women’s eCommerce Month and that March 15th is Virtual Woman’s Day?  All these “holidays” were created by my team and me! 

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You can read more and get your own FREE copy of Your Marketing Calendar when you sign up at: http://www.speakingwithspirit.com/yourmarketingcalendar.asp.

Wishing you tons of Media Marketing Success… and then some!

Heidi

Heidi Richards, Founder & CEO
The WECAI Network

Ps. when I was planning the Women’s Media Summit, one of the first people I called to be a part of our lineup of experts was Raleigh Pinskey.  And she said yes! Be sure and sign up for this Summit so you can hear her share her program - How to be a Heat Seeking Media Magnet taking place on October 18th at 7:30 pm (Eastern Time).

September 26th, 2007 Posted by admin | PR and Media Tips | 9 comments

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