50 Powerful Publicity Boosters to Build Your Business
Media-Savvy-to-Go Vol 2. by Nancy S. Juetten
This booklet shows you how to employ ezines, award contests, seminars, and “Jumbo Shrimp Marketing” into the media relations mix to achieve extraordinary results.
Here are just a few example tips to show you what you can expect within Vol. 2:
3. Demonstrate your expertise and value over time via an electronic newsletter, also known as an ezine. The beauty of ezines is that prospects sign-up to receive them through a form on the home or contact pages on your Web site. In doing so, they declare their interest in what you have to offer, though they may not yet be ready to engage your services/products right now. When they are ready to get into action with your area of expertise, you will be among the first professionals they call.
17. Invite new subscribers. Register your ezine to sites such as www.ezinearticles.com. Here ezine readers and publishers from coast to coast and worldwide can review a brief and compelling summary about your ezine and elect to opt-in. Plus, this helps your name and company name pop up more readily in the search engines.
20. Enter award contests. Choose competitions that are well-supported by the media in your industry or community. Select legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and marketing claims.
28. Host webinars or teleseminars to share your expertise with clients, prospects, and reporters. Visit www.audiostrategies.com or www.freeaudioconference.com to learn how.
37. Promote your events on www.craigslist.com. The “community” section of this site is an online bonanza of publicity opportunities to reach potential customers from hundreds of cities across the nation.
39. Practice “Jumbo Shrimp Marketing.” This concept comes from John Moore of Brand Autopsy (www.brandautopsy.com), who says being the best — and not necessarily the biggest — at what you do is the way to advance. Grow your business larger by taking a genuine, personal interest in your customer’s success.
ps. Nancy will be speaking at the Women’s Media Summit on October 19th at 3:30 pm. Her program is: The Deadly Sins of Do-It-Yourself Publicity and Why to Avoid Them
To register go to http://womensmediasummit.com/register/
