Hi Heidi. After enjoying a wonderful interview in which I shared “How to Create a Search Engine Optimized SEO Press Release”, I’d like to follow-up on a few of the questions and issues posed during and after my presentation: 1. I shared its equally important that you have a local media list so you can …
Monthly Archive: October 2007
Oct
14
What Kind of Information is Newsworthy?
What Kind of Information is Newsworthy? Seriously….. Want to know what makes the news? Here’s a list of ideas to get your creative juices flowing and thinking about how you can get the attention of the media: Locations and launches. Did you just open a new office? Are you launching a new product? It …
Oct
10
10 Tips for Using E-Mail to Get News Coverage
A few days ago, I read an excellent article: “10 Tips for Using E-Mail to Get News Coverage” which starts like this: One can use e-mail to get publicity with the media. Articles can enhance an individuals visibility, name recognition, reputation as an expert, and position in the respective industry. But there are some tricks …
Oct
07
Media Resources & More
 RESOURCES NOW ONLINE! In case you haven’t yet done so, be sure and check out our media resources page located at: http://www.womensmediasummit.com/pr-media-resources/  You will find resources for blogging, lists of blogging tools and directories, public relations and media marketing associations, books, clipping services, directories, ebooks, places to get music for your podcasts (for free …
Oct
03
How Important are Blogs to the Media?
How Important are Blogs to the Media? Columbia University published the results of its recent survey of 1,202 journalists and producers working at newspapers, magazines, online publications, wire services, TV and radio outlets across the U.S. The study revealed that 79% of journalists and producers use blogs regularly or daily for their reporting duties. To …
Oct
01
Public Relations versus Advertising -Why PR is Different
Public relations versus advertising – Why PR is different by Heidi Richards When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. …