Media and PR Summit Still Going Strong!
Paul and Francine were FANTASTIC!
Special thanks to Francine Kizner and Paul Hartunian for the excellent interviews today. Each of them shared their wisdom and expertise in how to get FREE Publicity, how to write for major magazines and how to get known in your part of the world! Here are just a few highlights:
Francine shared:
The importance of getting to know the publications you want to write for. She told our listeners that too often the articles were too consumer oriented and not really geared toward her audience at Entrepreneur.com and WomenEntrepreneur.com. Although neither site is currently looking for regular columnists they are interested in receiving story ideas that are new, interesting and innovative.
Francine talked about the blogs on WomenEntrepreneur and their popularity. And that from time to time the 20 bloggers are looking for guest bloggers to add to the conversation.
She shared one story of success about the Author of the 10 Traits of Successful Women (http://www.womenentrepreneur.com/article/1330.html) and how after that article aired, she started getting calls to speak all over the country. This is just one example of how a great article appearing in the right place at the right time can turn into multiple PR and media opportunities and grow a business.
Francine said the best way to go about submitting work is to email womenpitches (at) entrepreneur.com with your story idea, a brief intro and why you feel it would be a good fit for either Entrepreneur.com or WomenEntrepreneur.com.
All this and more!
Paul shared:
His story about how he sold the Brooklyn Bridge - by using the system he created and finding just the right NEWS story as his “hook” and then following through with a press release that grabbed the attention of reporters from around the world!
The only purpose of a press release is to get the attention of the reporter.. nothing more! That includes not selling anything!
Paul said the biggest mistake most people make it making it about them and not about the readers!
He gave some great examples of how anybody and any topic can garner publicity, even dust bunnies :).
Frequency and professionalism are extremely important in order to “grab” the attention of the reporters. If it doesn’t look like a press release, the media won’t take you seriously! PERIOD!
He also mentioned 4 hot publicity tips that are 100% legit including “Claiming your title,” “using surveys to get attention,” Align yourselves with a non-profit” and “get your column up and running.”
Paul is availalbe for coaching and has excellent resources at his site www.milliondollarpublicity.com
You can sign up for Paul’s free newsletter at www.hotpublicitytips.com.
And if you are a professional speaker or aspiring speaker, I highly recommend you check out Paul’s Speaker Boot Camp System at www.growyourspeakingbusiness.com.
If you want to listen to this session and any or ALL of the sessions from the Women’s Media Summit, you can sign up to get access to the audio files at http://womensmediasummit.com/register/
