Yesterday’s session with Kirsten Osolind was a huge success. Kirsten was the perfect person to kick-off our event. She set the stage for the entire 4+ day event sharing ideas about using social media, blogging, and more to get and KEEP the attention of the media. In addition to the dozens of resources Kirsten shared, …
Monthly Archive: October 2007
Oct
17
Women’s Media & PR Summit Begins Today!
Did you know that if you register and cannot attend, you will have access to all the audio files from the summit afterwards? That’s access to 17 exceptional Media, PR and Marketing Professionals sharing their time, talent, and resources and for only $57! Here’s the scoop: October 17th (That’s today) 7pm – Becoming Notable and …
Oct
16
10 Ways to Recycle Publicity
 “The more exposure you get, the more exposure you will generate.†Marilyn Ross Want to get more BANG for your public relations “buck†(exposure)? If you’ve been mentioned or quoted in a magazine or other print material you can further capitalize on the great exposure by repurposing the item in several ways. Repurposing or recycling …
Oct
15
Evaluating and Measuring PR
How to Measure and Evaluate Your PR strategies Measuring your public relations efforts can seem like an impossible task. After all, how do you measure “goodwill†or evaluate what it did for the bottom line? It isn’t easy and it isn’t impossible. Here are a few ideas to get you started: Your public relations goals …
Oct
14
What Kind of Information is Newsworthy?
What Kind of Information is Newsworthy? Seriously….. Want to know what makes the news? Here’s a list of ideas to get your creative juices flowing and thinking about how you can get the attendion of the media: Locations and launches. Did you just open a new office? Are you launching a new product? It could …
Oct
13
Public Relations versus Advertising – Why PR is Different
Public relations versus advertising – Why PR is different by Heidi Richards When you advertise you pay for the space in print or the time on air. With PR there are opportunities to get coverage that doesn’t cost any money. You have control over how your dollars are spent and in what medium they appear. …
Oct
12
Are you Making one of These News Release Mistakes?
Are you making one of these news release mistakes? by Shannon Cherry The circular file next to the reporter’s desk: it’s the last place you want to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you want to get out …
Oct
11
I Want Media Coverage and I Want it NOW!
I Want Media Coverage and I Want it NOW! By Heidi Richards Getting media coverage is what every business owner prays for. It’s the end-goal of all that public relations stuff we do to get our companies, ideas and organizations noticed. And it isn’t easy. Far from it! It’s one of the few efforts we …
Oct
10
10 Tips for Using E-Mail to Get News Coverage
A few days ago, I read an excellent article: “10 Tips for Using E-Mail to Get News Coverage” which starts like this: One can use e-mail to get publicity with the media. Articles can enhance an individuals visibility, name recognition, reputation as an expert, and position in the respective industry. But there are some tricks …
Oct
09
6 MORE Personal Branding Platforms
6 More Personal Branding Platforms from Raleigh R Pinskey – PromoteYourself.com     1. Sponsor events or charities. Name recognition on the Opera brochures and program makes for great visibility and a way to connect with the business and service community on a different level. Charities are always looking for sponsorships. Money is not always the object. Often …