Yesterday I sent out a notice to several of my friends and colleagues who I know create information products and or offer coaching/trianing and consulting. This was for a new project called 1000 Great Giveaways which you will read more about later. Â One of the respondents was Krishna De of Biz Growth Live from Ireland. …
Monthly Archive: November 2007
Nov
21
How to Hire a Celebrity Spokesperson
Quick-Start Guide to Hiring a Celebrity Spokesperson by Lou Bortone Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote …
Nov
19
Monday Media Marketing Minute by Shannon Cherry
 Shannon Cherry, Founder of Cherry Communications & Be Heard Solutions publishes a weekly audio media tip for her readers and for HER Mastermind Network on RYZE.   In less time than it takes to grab your cup of coffee, you’ll get a quick tip that will help you really get a buzz going! Go to: http://www.startupspark.com …
Nov
15
3 Mistakes You Can’t Afford To Make When You Write A Press Release!
3 Mistakes You Can’t Afford To Make When You Write A Press Release by Paul Hartunian You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can’t wait to get the press release on their desk. You fire up the fax machine, hit the go button and …
Nov
14
Grab the media spotlight with free publicity!
Subject: Grab the media spotlight with free publicity. More powerful and profitable than any advertising you can buy at any price. Learn how to quickly attract radio, TV, newspaper, magazine and Internet publicity that creates more traffic, more prospects, more sales and more profits in less time at little or no cost… Admit it. You …
Nov
12
Small Business Television and YOU!
Last week I had the honor of interviewing Susan Wilson Solovic, Founder & President of SBTV.com. She had some great tips for our audience about how to get involved in Internet television to promote your products and services. She also had some startling statistics about business women and financial success. Did you know for instance, …
Nov
10
Getting “Wiki” With it!
Is there a Wiki in your Public Relations Plan? If not, perhaps you should think about creating one. What’s a WIKI? The short answer is this: a wiki is a Web site that allows visitors to add, remove, edit and change content generally without the need to register. It also allows linking among other pages. …
Nov
09
Create a Who’s Who Directory
Recently I read about a local woman, Pamela M. Hutchinson of Davie Florida, the creator of Who’s Who in Black South Florida – a directory of black professionals. She recently passed away and the article focused on how well-received her directory was and also talked about who would take over her legacy. I thought it …
Nov
05
Pitching Your Story to the Media
Here’s a great article I found on pitching your story ideas to the media: 36 Reasons to Pitch A Story To The Media by Don Crowther, 101 Public Relations Need story ideas to help you get free publicity for your business? I bet that you’ve got 5-10 of them sitting there in your business right …
Nov
02
Getting Publicity ON YouTube and SBTV
Lights, Camera, ACTION! On Tuesday November 6th at 4pm Eastern (3pm Central, 2pm Mountain, 1pm Pacific) Time George Wright, Vice President of Marketing for Blendtec with be with us. Blendtec is the company that earned fame and fortune with their Will It Blend Videos earning international recognition and more. George is going to share his …




