Pitching Your Story to the Media
Here’s a great article I found on pitching your story ideas to the media:
36 Reasons to Pitch A Story To The Media by Don Crowther, 101 Public Relations
Need story ideas to help you get free publicity for your business? I bet that you’ve got 5-10 of them sitting there in your business right now, just waiting for you to pitch them to a reporter.
Here are 36 reasons to pitch a story to the media. Some are obvious and traditional, others aren’t. But, hopefully, this list will spark some ideas in your mind to get you to pick up the phone and call a reporter today!
1. New product
We normally think of new products as an opportunity for advertising, but every new product that’s newsworthy deserves a pitch! These can be some of the most interesting pitches, as you can build whole stories around the product’s usage in the lives of the reader.
2. New test results showing your superiority
Customers like to know who has the best quality. If you’ve got an unbiased test that proves it, this can make great news.
3. New hire
Is your new hire perfect PR material for your company? Let the media know. Plus, it introduces him/her to the media so that you can use them as part of your PR strategy in the future.
For the rest of the ideas, visit: http://101publicrelations.com/36reasons.html
