10 Ways to Recycle Publicity
“The more exposure you get, the more exposure you will generate.” Marilyn Ross
Want to get more BANG for your public relations “buck” (exposure)? If you’ve been mentioned or quoted in a magazine or other print material you can further capitalize on the great exposure by repurposing the item in several ways. Repurposing or recycling pr often turns one hit into multiple opportunities. Were you or your company mentioned in a newspaper or magazine article recently? Savvy public relations people are always looking for ways to turn one hit into multiple hits. Here’s how:
1. Post articles you have written and those written about you on your Web site. In some cases you will have to get permission from the media, and if you permission is not granted, most of the time you can post the title with a link to the entire feature.
2. Post news releases sent to the media on your website.
3. Post speaking engagements on your website. Create a Calendar and let your audience know when and where you will be speaking. Be sure to send a media release to the appropriate publications about the speaking engagement. I send to local newspapers, business associations and my vendors.
4. Post all media coverage or at least the media name on your website. This gives you more credibility especially when reporters visit your website to learn more about you. I can mean the difference between getting coverage and not getting it.
5. When you appear on air (TV and radio, for instance), ask the producer or host “who else do you know who might be interested in my topic and having me as their guest?” You never know, nothing ventured, nothing gained.
6. If you get national exposure, be sure and write a news release about it for your local media, trade publications, professional newsletters etc. And vice versa.
7. Make reprints of the article and include them in your media kit. Again, be sure you have permission to do so. Some publications do not allow this unless you pay them a fee.
8. When you do post something new, be sure and let your customers and clients know about it, such as a special email or in your newsletter.
9. Whenever you are written about you can post a line in your signature file “as featured in….” with a link to the article. You never know when someone will click on the link, and pick up the phone to “expose you” again!
10. Write testimonials for companies whose products you love and use – You just might get into their advertising – also if you include a picture, you have just raised the chances of your testimonial getting used.
Use a clipping service (see the PR Media Resources Pages for a list - http://www.womensmediasummit.com/pr-media-resources/) to get copies of the actual media mentions.
To find out what the media may be saying about you, subscribe to a service that alerts you when your name or company name are mentioned, such as “Google Alerts” - http://www.google.com/alerts or Yahoo Alerts (http://alerts.yahoo.com/config/set_notification?.t=n). If you get coverage, be sure to thank the publication – send them an email or a note. You never know when the phone will ring and the reporter will call you for the “rest of the story.
Want to know more about recycling publicity and how to capitalize on media exposure? Check out the Media & Public Relations Audio Program TODAY!
