We are delighted to announce that the Women Business Ownners survey is officially closed and the results are in.
If you would like to read the press release, visit: WE Magazine For Women.
You can access the full pdf Report here: http://www.wecai.org/wbosforecast2008.pdf.
Thanks to all who participated.
545 Women took the survey … Your input was most appreciated.
Heidi Richards Mooney
A few days ago one of the members of the Women’s eCommerce Association asked a question about Media Sponsorships. Here is what she wrote: “Heidi, I am working on a Virtual Book Tour and was wondering if you could suggest anyone I could approach about becoming a ‘Media Sponsor’. A Media Sponsor is a media organisation like a radio station, online or printed publication or TV station that promotes our Virtual Book Tour in terms of media coverage instead of making a cash donation.â€Here is my response:  What is the subject matter of the book? It has been my experience that most media partner with groups and individuals based upon a prior relationship. Some questions a partner might ask you are: Who is your target market and how does it match/complement ours?Â
What do we “get†for being a media partner (what are the benefits to the partner)? Why would we want to be your partner? What are you going to do to promote your book/blog/site (or event, service, idea)? Are you supporting a cause (no-profit organization) that the media partner might be interested in also supporting? If so, the nonprofit may also be willing to and interested in helping you promote your book. Some of things I would suggest are:Â
Do an internet search is to find out which media are currently supporting projects that might be similar to yours. That is always a good place to start because these media partners may be more inclined to support similar efforts.Â
If you are looking for local media, contact your local business leagues and chambers of commerce for a listing of local media contacts or do a Google Search for them.Ask your circles who their media contact are, and who they recommend you connect with. From there you an build an impressive list of resources.
Another great resource is Assignment Editor http://www.assignmenteditor.com/ which has an extensive list of links to media and resources. There’s also Worldwide Broadcasters which links to television and radio broadcasters and networks around the world, from
I like Media Post which is a free membership community – when you sign up you get access to this comprehensive business and social network of over 100,000 media, marketing and advertising professionals! Go here to Sign up for a free MediaPost account.
Also, check out the resources on the Women’s Media Summit Blog which lists lots of media resources, some of which may be of help to you –
Hope this has been of help…. Thanks for asking!Â
HeidiÂ
Wednesday I hinted at an idea to promote other peoples products to get publicity for yourself. And yesterday I shared a book launch with you. Not just any book! A book I read and have shared with many other people since reading it. You should see my copy! It has been passed around my family at least a dozen times. Everyone loves it!Â
 Why? Because it mirrors life. It speaks to many of our own challenges in business and life and gives us tools to help us work through those challenges in the form of a parabel.  It is called the Go-Giver and you can get your copy here: www.thegogiver.com/amazon
Anyway, I digress.Â
Here are the reasons to promote other people’s products:
To form stronger bonds with the person who’s products you are promoting
To share a great product, idea or service with your circle
To get publicity, which is the bottom line for many of you.
How do you get publicity?
In the case of the Go-Giver I promoted the book by sending my endorsement to my list, my circle of influence, posting to my blogs and talking about it in discussion groups.
By offering to promote the book I was able to allign myself with some really great authors, Bob Burg and John David Mann. Men who have a much larger following than I do. Reputation by association can be a very powerful calling card!
And I was listed as one of their Ambassadors on their promotional pages.
Most importantly I was able to support two exceptionally talented authors who have written a powerful book that will help millions of people around the world.Â
Other things you could do ot promote other peoples products, ideas and services include:
Send a press release about the benefits to your media contacts.
Designing a special web page on your own site with the details and a link to where people can find out more information (such as the order page).
Carry copies or samples to hand out, give away or resell.
Include a promotional piece in your mailings.
Write an article about the product, idea or service – ie a book review or tips on how to take the information further.
Bundling – include the product in with your product or service.
TELL EVERYONE!
One more thing, if you are promoting a book, be sure and post a review on Amazon! A little book review can go a long way!
The most important thing is that if you believe in and love a product, share it! With your customers, clients, readers, the world.Â
Who knows where it will lead.
Heidi Richards Mooney, Member of the Bob Burg and John David Mann Fan Club!
To our loyal readers,Â
People often ask me, “What’s the most important thing I can do to have a successful and fulfilling life?â€Â If I told them, “Give more,†they’d probably dismiss it as a nice but impractical, “touchy-feely†sort of thought. If they only knew!Â
My friends Bob Burg and John David Mann have written a powerful little book entitled The Go-Giver which was just released for the New Year. To get the message of this book out into the world, they are having a one-day sale where you can get the book at a 20% discount and receive a $297 set of amazing videos (a full day with people like Bob Proctor, Bo Short, Cameron Johnson and Stephanie Frank) for a cost of zero. Â I strongly urge you to read the letter below, and take advantage of this one-day opportunity.Â
David Bach, NY Times Bestselling author of “The Automatic Millionaire” says this about the book: “Not since Who Moved My cheese? have I enjoyed a parable as much as this. You owe it to yourself to read “The Go-Giver” and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.”
I totally agree with Mr. Bach. The Go-Giver has a heartfelt, inspirational message. And much more than that. When you read this book and follow the principles outlined therein, you will grow your business, be a better communicator and be an all-around better person. All the best, Heidi Richards Mooney, Founder & CEO – Women’s eCommerce Association ABOUT The GO-GIVER … “Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.†—
To accomplish that, we’re having a one-day-only promotion, where you can get your own, life-changing copy of The Go-Giver for just $15.64 (22% off) through our purchase link — and in appreciation, you’ll gain instant access to over ten hours of world-class training videos recorded at the “Extreme Business Makeovers 2007†Event in Orlando, Florida.  These videos feature presentations by Bob Proctor, Bo Short, John DiLemme, Christopher Guerriero, Stephanie Frank, Cameron Johnson and more. They are jam-packed with real-world information and strategies that can forever improve your business.  Normally priced at $297, you get it all at the total cost of ZERO, just for choosing to help transform the lives of people worldwide by participating in our campaign. Check out this special order link out for yourself. If you like what you see, take the step to join us in our mission today! Visit www.thegogiver.com/amazon Â
 All our best, Bob Burg and John David Manncoauthors, The Go-Giver: A Little Story About a Powerful Business IdeaÂ
P.S. Here are some other folks who’ve endorsed The Go-Giver:Â
“Trust is established when you act in the best interests of others. This terrific book wonderfully illuminates this and many other principles of contribution, abundance, service and success. In a style both engaging and insightful, The Go-Giver delivers a very powerful message.” — Stephen M. R. Covey, author of The Speed of Trust – Visit www.thegogiver.com/amazon Â
“The Go-Giver is a lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.” — Lois P. Frankel, Ph.D., author of See Jane Lead and Nice Girls Don’t Get the Corner OfficeVisit www.thegogiver.com/amazon Â
“The Go-Giver does everything I would wish a good book to do. The story captured me from the very beginning to the very end. The lessons touched home again and again. Read it to the very end.” — Michael E. Gerber, author of The E-Myth – Visit www.thegogiver.com/amazon Â
“Every now and then a book comes along that says exactly what the world needs to hear at that precise moment. The Go-Giver is one of these rare books. How easily people forget this timeless truth: that genuine success is the fruit of genuine relationships.” — Kendra Todd, winner of The Apprentice 3, author of Risk & Grow Rich and host of HGTV’s My House Is Worth What? Visit www.thegogiver.com/amazon Â
 Wishing you abundance… and more!
Heidi
That’s right! Promote other peoples products… or services… or ideas… or …. whatever!
When you promote other people’s products you form a strategic alliance with the “owner of the product, idea, etc.” You become his or her “champion,” spreading the word to your own circle of influence.
You may have seen this before. A colleague (or even a stranger) sends you an email about this really great offer and basically endorses it. If they are smart they will only endorse something they know you would benefit from.
Instead of telling you what I mean, I am going to show you. But not today… tomorrow I am going to share with you a wonderful new book that hit the newsstands and booksstores recently.  I really love this book and want to share it with my circle. And I want to make a point. Because at the same time I am promoting this book, others will be doing the same. And on the following day… after the “announcement,” I will tell you how you could get lots of publicity for doing something similar.
Until then…. Promote and Prosper,
Heidi Richards Mooney, Publisher & Editor in Chief – WE Magazine for Women
 
    You have been identified as an “expert†or resource for a story idea or topic a reporter is working on. And they pick up the phone, give you a call and want to interview you! Here are  five things you can do to prepare yourself:
1. Ask for more information – Before the interview, ask the reporter to give you an overview of  the questions he or she will ask. This let’s the reporter know you are interested in addressing the areas the reporter needs more  information on, and that you are the right person support specific points he or she may want to make.
2. Find out who else is being interviewed.  Then you can assess whether you are being called on to support — or disagree with — information from another source.
3. Create a list of possible questions a reporter might ask regarding your area of expertise. Write down your answers and practice what you’re going to say so that when the interview opportunities come up,  you will project a voice of authority on the topic. Keep in mind your key message points and make sure you weave them into your answers.
4. Be concise and consistent in your responses. If you do change your position on a topic, be sure and le the reporter know why you have done so. Practice talking in bullet points. It will make it easier for the reporter to accurately record your responses. Give details only when asked for more information. Should more information be needed, the reporter will ask for more details.
5.   Don’t speak in company jargon. Oftentimes the reporter will not be familiar with those terms (acronyms are the worst) and your story could end up in a trash heap instead of on top of the pile, ready to be published.
6. If you don’t know the answer, say so. Tell the reporter you will be happy to do some research and get back to her; this suggests to the reporter that you are willing to be a resource and also helps build rapport with her or him.  Â
7. End the interview on a positive note. Even if the subject is heavy or really serious, ending on a positive note may be the first thing the reporter remembers when she writes the story and the last thing the reader remembers when your story is shared.
For more great advice on working with the media, check out our Media and Public Relations Audio Program at: http://www.womensmediasummit.com/audio-recordings-on-sale-now/.
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