How to Create a Press Kit That Attracts Positive Media Attention
How to Create a Press Kit That Attracts Positive Media Attention
By Dina Giolitto
An excerpt from GET MEDIA SAVVY - The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!
Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or MEDIA page of your Web site.The purpose of a company press kit:
- Provide basic information about your company such as key contact names and address details.
- Communicate the company mission and philosophy.
- Describe the key market you’re targeting.
- Detail the biographies of company principles.
- Share company news.
- Include high resolution photos of key people, logos and products.
Having a press kit on your site makes it easier for members of the media who spot your name out there to grab what they need quickly. For example, let’s say someone comes by and decides to run your story. If for some reason they can’t locate the short version of your company bio or your photo, they should be able to access these in your company press release with no problem. Should they have a question, the press kit will tell them exactly who to contact for answers.
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