Conquering the Fear of Promoting Yourself
Conquering the Fear of Promoting Yourself or, Do You Like to Talk to Strangers? By
An excerpt from GET MEDIA SAVVY - The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!
The Small Business Association reports that the top two reasons businesses fail in the first two years are poor management and lack of promotion, which, along with the staple of advertising, includes the overview of branding utilizing PR, publicity and marketing.
And nowhere in their entire list do they consider attitude. I would definitely add attitude to this critical measurement. I fact, I would make it number one on the list.
I founded my PR, Branding and Public Relations company The Raleigh Group, in 1980. Through my best selling books, seminars and information products I’ve mentored millions of people who are just entering the business arena, seasoned veterans, and the scale markers in between.
There is no doubt in my mind that the difference in why some succeed at PR, branding public relations and marketing while others don’t, ultimately comes down to attitude. Attitude is a crucial and large part of promotion, particularly if you approach it with an attitude of fear.
If your chosen profession depends on promotion, success will depend on you think about the following statements. Do you harbor a fear of promotion? Are you in business to revenge a teacher or relative who told you that you would never succeed? Are you a people pleaser by nature? Do you like to solve problems? Do you enjoy dealing with people and their needs? Do you feel you are not very interesting and maybe what you have to talk about is not innovative or informative, or useful?
When I was growing up, I was constantly told that what I had to say was not that important, and why would anyone want to listen to what I had to say? And, I was told, “not to tell anybody how bright you are because no man will want to marry you and you’ll end up an old maid.” I carried that with me for a very long time.
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