Award Wins Can Help Build Brand and Sales.
Award Wins Can Help Build Brand and Sales. Here’s How.
By Nancy S. Juetten An excerpt from GET MEDIA SAVVY - The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!
Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims. Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do. In fact, a research study by Hendricks & Singhal of the
Here are a few more benefits to justify your investment of time and effort in award competitions: 1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.
Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”
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