Organizing a Media Event By Rhonda Day ORGANIZING A MEDIA EVENT With a little planning and preparation, organizing a media event can gain significant recognition for your company. The most successful media events consider all aspects of the event from the early planning stages to the follow-up after the event. Keeping a few key strategies …
Monthly Archive: March 2008
Mar
30
Mar
22
Creating a Who’s Who Directory Part two
 In November I wrote about getting known by creating a Who’s Who directory which was inspired by reading about a local woman, Pamela M. Hutchinson of Davie Florida, the creator of Who’s Who in Black South Florida – a directory of black professionals. She recently passed away and the article focused on how well-received her …
Mar
20
Public Relations Tools For Business
PR Tools for Business I came across this great article, Public Relations Tools for Success at Power Home Biz Blog.Here’s an exerpt: “When you think of public relations, the first thing that comes to mind is a press release. A press release is, and will always remain to be an important tool for reaching the …
Mar
17
Tips to Make the Most of Your Media Relations Efforts
Tips to Make the Most of Your Media Relations Efforts By Nancy S. Juetten Excerpt from GET MEDIA SAVVY! The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the …
Mar
12
Podcasting for Media Attention
Podcasting for Media Attention By Penny Haynes Excerpt from GET MEDIA SAVVY eBook: Podcasting is simply a term for creating an internet radio or tv show that people can subscribe to and automatically download the shows to their computer. Now, that’s not so scary, is it?  People let their fears of technology scare them away …
Mar
10
How Blogging Can Help You Get Media Attention
How Blogging Can Help You Get Media Attention By Lori Prokop Excerpt from GET MEDIA SAVVY eBook: · How important are blogs to the media? · Why do you need a high traffic blog? ·Why are blogs so effective? ·Why does mainstream media listens to blogs? · 4 steps to fast track your promotion using …
Mar
07
5 Tips for Writing Search-Engine Optimized Press Releases
5 Tips for Writing Search-Engine Optimized Press Releases By Michelle Howe Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses†use press releases. Wrong.The Internet gives a small business’s website the same visibility as a large corporation’s website …
Mar
05
New Media Women Entrepreneurs Scholarships Available
New Media Women Entrepreneurs (NMWE) Â will fund three women-led start-ups that will generate new ideas in the world of news and information and model a spirit of journalistic entrepreneurship. Winners will be given $10,000 to launch their ideas and blog about the process over the next year.NMWE seeks to map the creative assets of women …
Mar
03
How to Hire a Publicity Coach
How to Hire a Publicity Coach By Shannon Cherry  An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!  As a profession, coaching is quite young, but it’s growing quickly. And one of the newest coaching options is to be coached on how to do your own …
Mar
01
March 7th is National Be Heard Day!
Shannon Cherry, one of our Media experts and Co-author of GET MEDIA SAVVY! has created a special day to help YOU get the word out about your business, your products and services. It is National Be Heard Day. And it is being celebrated on Friday, March 7th. Here’s what Shannon has to say about it: …