Organizing a Media Event
Organizing a Media Event By Rhonda Day
ORGANIZING A MEDIA EVENT
With a little planning and preparation, organizing a media event can gain significant recognition for your company. The most successful media events consider all aspects of the event from the early planning stages to the follow-up after the event. Keeping a few key strategies in mind will help to make the event successful and memorable.
COMMUNICATION IS KEY - A press release to alert the media about the upcoming event is key. Make sure your press release is concise and clearly written. Include compelling information in the release that will make reporters want to attend your event. Their time is valuable and limited and your event needs to be news-worthy to them.Don’t send it out too early or too late. Usually 2-3 days prior to the event is the recommended timing for release. Include information about the time, date, and location of the event. Provide a telephone number and email address as contact information and continually monitor your calls and emails so you can respond quickly and succinctly to any questions they may have.
ATTENDEES DRAW A CROWD - If company executives or local dignitaries plan to attend the media event, be sure to note that in your press release and capitalize on their popularity. Reporters like to be included in events when they believe they are important enough to draw influential leaders and company executives.
LOCATION, LOCATION, LOCATION - You’ve heard it before and it’s especially important for your media event. Hold your event at an easily accessible, central location. Be sure to include information about location in the press release and ensure plenty of free parking. You don’t want to cause confusion with the location or have reporters leave due to lack of ample parking space.
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