The “Can’t Miss System” for Getting Free Publicity
by Paul Hartunian
Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, there are a few cardinal rules that regulate any successful publicity effort. Each rule make take on a different color depending on the specifics that apply to individual industries, but once you strip it all down, you’ll always find the following system at work in any working system.  It all begins with quality. Unless you have something worth selling, something the general public will be interested in buying, it’s just a matter of time before you’re going to run out of “first time buyers” willing to try you out. Â
Our goal in promoting is going to be to attract free publicity, which, by definition means we’re going to have to do something that’s newsworthy. It isn’t going to do for us to simply buy all the press we need in the form of advertising. That means we’re going to have to re aim our marketing strategies. We want to offer a product that stands out as being an incredible value. Â
One option business have in promoting their benefits is to make a smaller per sale profit margin to a larger portion of the general public. Instead of making, say, $100 profit per product sold to 10 people, they aim at making just $50 profit per product sold to 30. We’ll use that in our example. Once the quality and price are established, then it’s important that we chart out a long term marketing plan. It’s all about creating a steady growth over the long haul. Â
To read the rest of this chapter and others, visit:Â GET MEDIA SAVVY and download Your FREE Copy today!
April 28th, 2008
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Today I received some great advice in my inbox from one of my favorite Public Relations Experts, Marsha Friedman of Event Management Services. It was all about being a great Television guest. So I decided to visit Marsha’s website and found lots of goodies which I wanted to share with you.One of them is a video of Marsha being interviewed by Joy Gendusa, Author and Founder of Postcard Mania.
   Just click on the title or follow the link to watch Power Marketing Seminar – Full Video
Watch this keynote session video with Marsha Friedman which was held at the Power Marketing Seminar recently and find out:
- What are the most powerful options to obtain PR and publicity for your product
- Which of these is king for your product – TV, Radio or Print, and why
- What are the ways the achieve the most powerful impact with TV, Radio and Print
- What steps do you need to follow in order to achieve National Publicity
Here’s the direct link:  http://www.emsincorporated.com/2008/04/. Click on the video graphic to listen!
While you are at it, sign up for Marsha’s free ebook, 50 Tips to Becoming a Top Guest on Talk Radio.
Visit Marsha’s blog, PR Today at http://marshafriedman.wordpress.com/ – tons of great PR and Marketing ideas
Read an interview Jenna Glatzer did with Marsha on Absolute WriteÂ
(Marsha Friedman is a prominent business woman, radio personality, speaker and publicity expert. Marsha consults businesses and corporations on a daily basis on how they can harness the power of the publicity to get results!)
April 24th, 2008
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Ten Tips for Getting on Radio By Catherine Franz
You’re on the air! Getting on the radio is easier than you think – no matter what you’re marketing – includes related article on radio broadcast resourcesHome Office Computing, June, 1993 by Donna Partow Fifteen minutes on the radio revolutionized my business,” says Rhonda Kanning-Anderson of St, Cloud,
Minnesota, founder of Creative Memories, a scrapbook marketing company. Kanning-Anderson is referring to her appearance on “Focus on the Family,” the second-largest nationally syndicated radio show in
America, with several million listeners.
 “I knew the show reached my target audience–homemakers. So I hoped to generate interest in my educational teaching program,” she recalls. “It took five months of letters and phone calls–and a personal visit to the show’s producer in
California–before I finally got on the program.” Her efforts were well rewarded. “As a direct result of the program, we received more than 7,000 calls and recruited 600 women to teach our program.”
 THEY’RE LOOKING FOR YOU Radio talk shows present an excellent opportunity for you to promote your home-based business, whether you market a product or serve as a consultant. It’s said that there are nearly 1,000 radio talk shows in
America. Let’s say that each requires an average of three guests per day. Why, that’s about 20,000 guests per week and one million guests per year. Although “Larry King Live” probably won’t invite you to talk, you can still make the airwaves into an effective marketing tool.
 AdvertisementIn many markets, the demand for guests far outstrips the supply of people with an enticing message. Kay Lindley is the producer of “Parent Talk,” a nationally syndicated call-in show, cohosted by Dr. Kevin Leman, author of The Birth Order Book. Lindley says, “Like most talk-show producers, I’m always looking for good guests. I’ve got to fill an hour of airtime every day, six days a week. If a home-based entrepreneur has a program idea that suits my audience, I want to hear about it.” Al Parinello, author of On the Air: How to Get on Radio and TV Talk Shows and What to Do When You Get There, claims most producers agree with Lindley. “The only way to keep a program alive is with fresh ideas. No one can come up with a fresh idea every day without help,” he says. He believes virtually anyone can book a radio appearance– especially on local stations–if you know how to go about it.
To read the other nine tips visit: GET MEDIA SAVVY and download Your FREE Copy today!
April 12th, 2008
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Media Interviews, PR and Media Tips, Pitching to the Media |
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Writing Articles to Boost Your Business – and Attract Media Attention
By Rosalind Sedacca, CCT
Article marketing is one of the best ways to draw attention to your expertise and build credibility for your business.Not only is writing articles a great no-cost way to promote your products or services, it offers another valuable benefit that should never be overlooked. Through articles you can also brand yourself as an expert in your field – a key factor in drawing media attention.Today’s media professionals use the internet to find and research resources for their feature stories, TV and radio interviews, news articles and more. Using keyword searches, they look for credible authorities in the subject at hand. Your articles, found in a variety of ezines, newsletters, blogs and websites, can open doors to ongoing media exposure.
Here are some proven tips to keep in mind:
·       Keep your articles brief, tight and content-rich with information readers can really use. Statistics, facts and details make them valuable resources for the media, as well.
·       Write about subjects you know a lot about and in which you can provide true expertise. Answer people’s questions.
·       Make your articles between 350-750 words long.
·       Focus on offering useful, practical solutions to problems your readers can identify with.
·       Offer specific tips, how-tos, dos and don’ts and other easily listed suggestions that result in success.
·       Make your articles keyword-rich with the keywords relevant to your website and blog.
·       Use a friendly, easy to read, conversational style. Always double-check your spelling and grammar.
To read the rest of this chapter and others, visit:Â GET MEDIA SAVVY and download Your FREE Copy today!
April 8th, 2008
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PR & Media Resources, PR and Media Tips, Self-promotion |
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