Writing Articles to Boost Your Business and Attract Media Attention
Writing Articles to Boost Your Business – and Attract Media Attention
By Rosalind Sedacca, CCT
Article marketing is one of the best ways to draw attention to your expertise and build credibility for your business.Not only is writing articles a great no-cost way to promote your products or services, it offers another valuable benefit that should never be overlooked. Through articles you can also brand yourself as an expert in your field – a key factor in drawing media attention.Today’s media professionals use the internet to find and research resources for their feature stories, TV and radio interviews, news articles and more. Using keyword searches, they look for credible authorities in the subject at hand. Your articles, found in a variety of ezines, newsletters, blogs and websites, can open doors to ongoing media exposure.
Here are some proven tips to keep in mind:
· Keep your articles brief, tight and content-rich with information readers can really use. Statistics, facts and details make them valuable resources for the media, as well.
· Write about subjects you know a lot about and in which you can provide true expertise. Answer people’s questions.
· Make your articles between 350-750 words long.
· Focus on offering useful, practical solutions to problems your readers can identify with.
· Offer specific tips, how-tos, dos and don’ts and other easily listed suggestions that result in success.
· Make your articles keyword-rich with the keywords relevant to your website and blog.
· Use a friendly, easy to read, conversational style. Always double-check your spelling and grammar.
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