New Media… doing more with less
New Media: How to Do More With Less
Lindsay Wray of the International Women’s Media Foundation wrote a great article based on a workshop conducted by Merrill Brown, founder and principal of MMB Media LLC and Janice Castro during the 2007 International Women’s Media Foundation U.S. Leadership Institute Here are some highlights: Tips for Surviving and Thriving With New Media~ Multi-task – Think across platforms; for instance, learn to take video while conducting an interview for a print article.~ Think about products – Develop ideas for ways your newsroom can use new media. ~ Don’t be afraid to mix sales and editorial – Editors and producers shouldn’t shy away from thinking about revenue opportunities, even if a new idea for a product involves other departments.
~ Embrace new technology – Boggled by blogs? Create one, and try it out.
~ Market yourself – Let other people know what kinds of technology you’re experimenting with.
Read the full article here: http://www.iwmf.org/features/10421
For more information on the next leadership institute, visit www.iwmf.org/programs/leadership.
