Recently I read an article on the Wall Street Journal blog about How to Get Killer PR by Kelly Spors It starts like this: “About a month ago, I was a guest on MSNBC’s Your Business. Another guest on the show was Sarah Endline, founder and chief executive of Sweetriot, a small New York company …
Monthly Archive: February 2009
Feb
28
Feb
06
Publicity for Profit
Did you know that February 1- 7 is Publicity for Profit Week? “ There’s a fairly well-kept secret among top PR agencies and major corporations. What’s the secret? Most newspapers, and many other types of media outlets, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives …