5 Tips for Writing Search-Engine Optimized Press Releases
By Michelle Howe
Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses†use press releases. Wrong.The Internet gives a small business’s website the same visibility as a large corporation’s website and online press releases work the same way. Once an online press release is distributed, it’s out there in cyberspace generating hits and driving traffic to your website for years to come. Just last week I received an e-mail from someone who read a press release I wrote two years ago!
Unlike an offline press release that is distributed directed to journalists at newspapers and other media outlets, the online press release is “evergreen,†it never goes away. A simple keyword search could turn up your press release years later. Compare this to the offline press release that may or not be used by the journalists and then is trashed, never to be seen again.
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2 comments
Beverly Mahone says:
March 8, 2008 at 10:44 am (UTC -5 )
I totally agree! And if your release is well written and interesting, you stand as good a chance of getting media exposure as someone who may have spent hundreds of dollars. “Key words” in a release are important.
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October 20, 2011 at 3:08 pm (UTC -5 )
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