About the Sessions
October 17th
7pm – Becoming Notable and Quotable – Seminar for Women To Connect With the Media with Kirsten Osolind
The world needs more women media spokespersons. According to the Global Media Monitoring Project (2005) and the White House Project…
• Women make up only 21 percent of all people featured in the news.
• Women represent only 14 percent of all company spokespersons and 17 percent of all experts quoted in the news.
• Women are most often presented in the media as voices expressing personal experience.
• Women are twice as likely as men to be portrayed as victims in the news.
• Women represent a mere 14 percent of all Sunday morning political talk show guest appearances.
ARE YOU…Notable and quotable? An expert? Remotely interesting or unique? Someone who has something to say?
If not, why not? If not YOU, THEN WHO?
Kirsten Osolind, Women’s Media Summit’s opening speaker, will set the stage for an exciting conference with an engaging, occasionally irreverent, “hands-on, how-to” interactive presentation designed to train and inspire women executives and entrepreneurs, catapulting them into respected “notable and quotable” media spokespersons…..
October 18th
3pm – The Inside Scoop: How to Get the Media Interested in You with Shannon Cherry
4:30 pm – Who are YOU…and why should the media care? with Beverly Mahone
Getting the media to know you and care about your message can be a challenge. And when it happens, it is like electricity! The energy and excitement can run through you a warp speed, and you can feel a little overwhelmed and sometimes even under-prepared. In this session Beverly will take you on a journey… an exciting journey of getting the media to care about the message you have to share with the world.Beverly will show you how to create an event that gets the media to sit up and take notice and talk and write about! She will show you how you can connect with virtually anybody including celebrities to help you spread the word about your ideas. She will share her successes in getting celebrity involvement and how she found them using MySpace and other social networking sites to make the right connections. All this and more!
6pm – How Blogging Can Help You Get Media Attention with Lori Prokop
Did you know that you can get the attention of your circle and reach customers without ever getting exposure on radio, TV or in the newspaper? Blogging is taking the world by storm and if you don’t yet have one, now is likely the best time to get that online journal of yours up and running. So how can you get media attention with a blog? Blogging for Buzz can serve multiple purposes, from doing damage control when a product is attacked to simply giving the public reason to pay attention to your product and message.
In this session Lori will show you how and why the media searches for companies and individuals. She will also discuss why they prefer blogs to websites when they are doing their research on potential individuals and companies they are writing about. Lori will also share some real-life examples of those who have successfully and artfully used their blogs to garner the media’s attention and get talked about and written about over and over. She will share with you the “secrets” to use these avenues without offending the online community as well as how to find the right communities to “hang out and participate in.”
7:30 pm – How To Be a Heat Seeking - Media Magnet a.k.a “101 Ways to Promote Yourself(sm)” with Raleigh Pinskey
Best Selling author, Raleigh Pinskey reveals professional secrets for getting the media to write about your message over and over again, and shows you how to do it yourself including:
Your “Ph.D. in PR”: Understanding what the media want, need and desire
Getting in the “Yes Pile”: What it takes to get the media to pick you over your competition
I have what you want principle: Building a “media friendly” Internet presence (websites and beyond)
The media love affair with show and tell - “How to Maximize Your Biz-Ability With Viz-Ability(sm)
October 19th
9 am - “How to create web-optimized media releases - Write for the spiders and the media will take notice!” with Ponn Sabra
In this session you will learn the importance of, and how to utilize a search engine optimized online press release. You will learn about the critical yet cost-effective and simple internet marketing and branding tool for your business growth, sustainability or visibility.
Based on her newest book, How to Create an SEO Press Release, Ponn, The SEO Press Release Copywriter…will show you how to target your ideal client/reader by creating your own SEO press releases. She will take you ‘behind the scenes’ of her online workshop and show you how she takes several news topics and creates and online search engine ranking magnet via PRWeb for herself and her clients. She will also share many other critical tools she uses to achieve stellar success in garnering publicity for her services and those of her clients.
10:30 pm - “The Inside Scoop on Getting on Radio” with Sherryl Lin Haldy
Producers at hundreds of radio talk shows across the U.S. and Canada alone are constantly on the lookout for compelling guests who are interesting, entertaining, controversial and willing to give lots of free advice. Why? To attract listeners and boost ratings, of course!
In this session, Sherryl will talk about:
How to find radio talk shows that book lots of guests
What producers look for in potential guests
Sure fire ways you can blow it and NEVER get you invited back
The best way to prepare for your interview
The right way to “sell” your services and products on the air
And the importance (and best way) of following up after your interview.
No other medium lets you promote your products, service, cause or ideas in front of thousands of people while sitting at home in your pj’s. Be sure to “tune in” to get the scoop and get booked on radio almost immediately!
12 noon – Developing Your Media Platform Using a Storyboard with Catherine Franz
Storyboarding can be a complicated process. If you need to develop a television show or other interactive media productions you will want to use storyboard software to help you with the process. This type of software is specifically designed for visual design creation – just like a comic book. However, for the small business owner or solopreneur who just wants to create a sound idea to pitch to media personnel the software is financially and learning impractical.
Master Business and Marketing Coach Catherine Franz, during her presentation, will help you learn a few different and simple ways to take a media angle and craft it into a storyboard that can then be easily pitched to media personnel with the objective to get the exposure for your business or product. Years ago before she began providing this training to her client, Catherine gathered all the information available on this topic, worked with them, tweaked them through her training programs and coaching practice, and then customized them so they work for the 21st century media.
During this presentation, you will learn techniques on how to craft basic sound storyboards that you can pitch to media personnel that will help them make their job easier that will in turn get you more media exposure. You will need to be able to see the forms that she will be using either on the Internet or have them printed out from the Women’s Media Summit pre-event workbook in order to follow along.
1pm – PR Strategies to Become a Smash Hit Business Success with Annie JenningsBECOME A MILLION DOLLAR EXPERT! Annie Jennings PR reveals the secrets of how to jumpstart your million dollar success and go from six figures to seven figures by creating a powerful platform packed with everything you’ll need to land major consulting contracts, huge book deals and impressive speaking events! Discover how to create mega national expert status, an author or expert media website that lands big media placements, an outstanding platform packed with success and the underlying secrets of creating an irresistible ALL HEART business that brings you to all new levels of happiness. Don’t miss this chance to get up close and personal with one of the most inspirational and visionary publicists the industry has ever seen!
2pm – The World of RADIO – Working with the media to Make it Work for Your Success with Jason Kauffman
WANT TO GET UNPARALLELED LEVELS OF EXPOSURE FAST? Want to reach thousands if not millions of people with your message? Find out how to get booked on the most powerful and most prestigious radio shows in the industry. Radio producer pro and top national publicist who have booked tens of thousands of radio interviews share the secrets of getting booked on the shows of your dreams. You’ll learn the etiquette and skill set needed to contact the radio shows, create professional interview segments that get you booked and on the air, how to tie yourself, your topic, your book and your message into the breaking news and create social relevance to help land interviews on the most powerful shows in the country plus you’ll be treated to the revolutionary media training skills developed by Annie Jennings PR that you’ll need to know to deliver a blockbuster interview for yourself, the show and the listeners.
3:30 pm - The Deadly Sins of Do-It-Yourself Publicity and Why to Avoid Them with Nancy Juetten
The author of the Media-Savvy-to-Go Publicity Toolkit that empowers business owners everywhere with 147 powerful ways to get seen, heard, and celebrated, Nancy Juetten knows how to work with the media to create winning results, and she wants to help business owners everywhere quickly get up to speed so they can do the same for their own growing businesses.In this session Nancy offers nuts-and-bolts advice and reveals insider secrets from her years and current experience in the media trenches. Her intention is to empower attendees to earn their own publicity without spending a fortune, wasting their time, or spinning their wheels.5:00 pm to ???- Virtual Networking Reception - Come as you are… leave changed!Join us for “happy hour” filled with networking, fun and prizes too!
October 24th
11 am - Managing the Message: What Works with Media Outreach with Christine Louise Hohlbaum
We’ve all been there - tongue-tied and strapped for time, but with something exciting to say. Shaping your key messages is an essential part of your media outreach. It’s not just about the ‘pitch’, but about the underlying thoughts that drive your ideas. In this session, we’ll delve into key message development, how to get to the heart of your platform, and how to say it in less than 30 seconds.
Christine will bring in case studies and powerful examples to show what works and what does not. She will also work with some of the members who might need a bit of help with their key messaging development.
3Pm - Expose Yourself to the Media with Your Personal Brand with Samantha Ettus
In this session Samantha will discuss how little things can make a big difference when it comes to your personal brand, including:
How to build your confidence to create a positive media reputation.
How to get to anyone, including celebrities and experts.
And how to determine who to connect with for the right kind of “exposure.”
Samantha will also discuss her vision for the book series she created and how she selects the experts who contribute to her books.
7pm - Let the Universe Be Your Guide - Using the Laws of Attraction to Get Major Media Coverage with Marilyn Jenett
Imagine this scenario for a moment…
You have made the bold decision to become an entrepreneur and start your own business. You know that you have to find a way to get the word out and get exposure to attract clients. But you have no experience in public relations, marketing or publicity. You don’t know anyone in these fields and even if you did, well…the budget isn’t there. The only thing on your side is your business idea and the prosperity principles that you have been studying which brought you this far and gave you the confidence to take this step.
A couple of months later, you see yourself in a feature cover story in the Los Angeles Times. Then publications around the nation and world call you to request more photos after you discover that Associated Press released the story. Television and radio stations call. You receive thousands of phone calls and the clients are coming and your business is on the map! You continue to attract unsolicited media exposure over time, but then one day a business publication calls to sell you advertising. You tell them that you don’t advertise but ask if you can write an article for their paper. So you write your very first article and it grosses $250,000 for your business!
Your “15 minutes of fame” turns into a 20-year career during which you attract the world’s largest corporations as clients. You still don’t know anything about public relations, publicity or marketing. This was Marilyn Jenett’s story. In this session, she’ll share details on how she did it using principles she now teaches in her Feel Free to Prosper program. You’ll meet your master publicist – the Universe!
October 29th - BONUS SESSION:
7pm - How to Get a Million Dollars in Free Publicity with Paul Hartunian
In this session, Paul will share:
How to do a nationwide media campaign for under $10
The 3 mistakes that can kill your chances of getting publicity
How to turn publicity into customers, sales and dollars in the bank
How to use publicity to handle bad news about you or a crisis situation
4 HOT publicity tips that are 100% legit!
How to ruin your chances of getting publicity without even knowing it
The one key to getting free publicity that almost everyone forgets
The secret noboby knows about getting free publicity
How to push your press release to the top of the stack
Incredibly dumb things people do when they try to get publicity
Why you want to be in USA Today even if you only have a tiny, local business
The “Topless dancer Rule” of publicity
All this and more!
