Another Home-run for the Women’s Media Summit!
Today has been another remarkable, information rich day for everyone who attended the Women’s Media Summit.
We began our day with an interview with Christine Louise Holbaum of PressKit24/7 - She called in from her home in Germany and shared some great tips about how to manage our media message and giving us great examples from companies who do it well, such as Nike’s “Just Do It” to everyday folks like Dr. Bissoon who wrote a book called “The Cellulite Cure.” She talked about creating an online press kit, a radio one-pager and gave examples of great story ideas we can learn from in our quest to pitch the media.
Next up was Penny Haynes of 1st Podcast Publishing who shared how to syndicate our how Internet Radio or TV show. Penny shared interesting statistics - for instance, did you know that 60% of viral ads initiated by advertisers are video and that 43% of US online video viewers get videos by clicking on links in email messages from people they know. What does that mean to us? It means that we need to be using video to get our message out to our target audience and to the media. She talked about the simplicity of creating your own video including the low start-up costs. In fact there are lots of great resources which are FREE to use and you can have a video in no time.
We were delighted and honored to interview Samantha Ettus, the creator of the bestselling Experts’ Guides series who shared her story about how she got celebrities to write chapters in her book, how she approaches the experts, selects them, works with them and what prompted her to write the first book in the first place. Samantha also talked about how we can use our personal brand to garner media attention and shared some great resources with our guests.
Marilyn Jenett was due to speak next and was unable to be with us. - Not to worry, we will reschedule her session and let you know when that will take place. So instead of cancelling the hour with our guests we had an enlightening and interesting hour interviewing attendees about their media successes, projects they were working on and the principles of the Laws of Attraction. Special thanks to Roy Montero for suggesting the session, to Julia Rhodes for sharing her experiences with taking her dry erase eraser to market, and to Catherine Franz of Abundance Center for carrying on a great conversation on the laws of attraction. In fact, as I write this (8:31pm Eastern Time) the conversation is still going strong….
So if you are interested in listening to any of these sessions or the ones to come, you an register and receive access to all the audio files, workbooks, handouts and powerpoint presentations that were shared with all.
To register, go to: http://womensmediasummit.com/register/
