How Blogging Can Help You Get Media Attention
By Lori Prokop
Excerpt from GET MEDIA SAVVY eBook:
· How important are blogs to the media?
· Why do you need a high traffic blog?
· Why are blogs so effective?
· Why does mainstream media listens to blogs?
· 4 steps to fast track your promotion using a high traffic blog
· 3 secrets of successful, attention-getting blogs
· 5 powerful blog techniques to get media attention
· How to create a high traffic blog the media loves…
These are the things you will learn in this chapter… and more!
How Important are Blogs to the Media? Columbia University published the results of its recent survey of 1,202 journalists and producers working at newspapers, magazines, online publications, wire services, television and radio outlets across the U.S. The study revealed that 79% of journalists and producers use blogs daily for their reporting duties. Journalists and producers use blogs for:
· Finding story ideas 53% of the time
· Researching and referencing facts 43% of the time
· Finding sources and guests 36% In addition, 68% of journalists and producers believe blogs are becoming a more powerful tool for corporations and businesses seeking to inform consumers.
To read the rest of the chapter and others, visit: GET MEDIA SAVVY and download Your FREE Copy today!
March 10th, 2008
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I found a great article which will help you get the attention of the blogging community:
“The Seven Deadly Sins of Pitching to Bloggers”
Navigating Social Media Safely to Avoid Embarrassment & Achieve Results
Here’s an excerpt:
“So you’ve been told to get earned placement in social media, but you’ve heard that pitching to bloggers is different than what you’re used to and you’re not sure where to begin? This whitepaper will help you avoid the seven most common pitfalls when pitching to bloggers, allowing you to not only avoid potentially widespread, negative coverage but also achieve positive results.”
Read the rest of the article here: http://www.customscoop.com/resources/whitepaperdownload_sevensins.cfm
February 9th, 2008
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Pitching to the Media, Blogging, PR and Media Tips |
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Paul and Francine were FANTASTIC!
Special thanks to Francine Kizner and Paul Hartunian for the excellent interviews today. Each of them shared their wisdom and expertise in how to get FREE Publicity, how to write for major magazines and how to get known in your part of the world! Here are just a few highlights:
Francine shared:
The importance of getting to know the publications you want to write for. She told our listeners that too often the articles were too consumer oriented and not really geared toward her audience at Entrepreneur.com and WomenEntrepreneur.com. Although neither site is currently looking for regular columnists they are interested in receiving story ideas that are new, interesting and innovative.
Francine talked about the blogs on WomenEntrepreneur and their popularity. And that from time to time the 20 bloggers are looking for guest bloggers to add to the conversation.
She shared one story of success about the Author of the 10 Traits of Successful Women (http://www.womenentrepreneur.com/article/1330.html) and how after that article aired, she started getting calls to speak all over the country. This is just one example of how a great article appearing in the right place at the right time can turn into multiple PR and media opportunities and grow a business.
Francine said the best way to go about submitting work is to email womenpitches (at) entrepreneur.com with your story idea, a brief intro and why you feel it would be a good fit for either Entrepreneur.com or WomenEntrepreneur.com.
All this and more!
Paul shared:
His story about how he sold the Brooklyn Bridge - by using the system he created and finding just the right NEWS story as his “hook” and then following through with a press release that grabbed the attention of reporters from around the world!
The only purpose of a press release is to get the attention of the reporter.. nothing more! That includes not selling anything!
Paul said the biggest mistake most people make it making it about them and not about the readers!
He gave some great examples of how anybody and any topic can garner publicity, even dust bunnies :).
Frequency and professionalism are extremely important in order to “grab” the attention of the reporters. If it doesn’t look like a press release, the media won’t take you seriously! PERIOD!
He also mentioned 4 hot publicity tips that are 100% legit including “Claiming your title,” “using surveys to get attention,” Align yourselves with a non-profit” and “get your column up and running.”
Paul is availalbe for coaching and has excellent resources at his site www.milliondollarpublicity.com
You can sign up for Paul’s free newsletter at www.hotpublicitytips.com.
And if you are a professional speaker or aspiring speaker, I highly recommend you check out Paul’s Speaker Boot Camp System at www.growyourspeakingbusiness.com.
If you want to listen to this session and any or ALL of the sessions from the Women’s Media Summit, you can sign up to get access to the audio files at http://womensmediasummit.com/register/
October 29th, 2007
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Pitching to the Media, PR & Media Events, Blogging, Press Release, PR and Media Tips |
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How Important are Blogs to the Media?
Columbia University published the results of its recent survey of 1,202 journalists and producers working at newspapers, magazines, online publications, wire services, TV and radio outlets across the U.S.
The study revealed that 79% of journalists and producers use blogs regularly or daily for their reporting duties.
To read the rest of the article, visit: http://www.keyboard-culture.com/2007/08/how_important_are_blogs_to_the.html
Ps. On Thursday, October 18th at 6pm Eastern, Lori Prokop will share her expertise in her session – How Blogging Can Help You Get Media Attention!
Also visit WE Magazine for Women for a list of 100 Blog Directories to Submit Your Blog.
Be sure to register early for the Women’s Media Summit. To register go to http://womensmediasummit.com/register/
October 3rd, 2007
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Blogging, FREE MEDIA RESOURCES, PR and Media Tips |
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By Christine Louise Hohlbaum
An Associated Press journalist recently told me she, and her readers, prefer blogs over book titles when it comes to expert attribution.
“Trust me, I’ve been doing this a long time,” she stated. “I know what readers, and my editor, want.”
Gone are the days of ‘author of…’ as a satisfying resource title. You now need a blog as the suffix to your expertise. Why? People want more information. And they’re used to getting it for free.
According to Technorati’s State of the Blogosphere from April 2007, there have been 70 million blogs tracked by their services since its inception in 2003. Most likely, that number has skyrocketed to add another few million since then.
Without getting into a long-winded explanation of keyword optimization, I would suggest you look into getting a blog for the expansive nature of this online vehicle. You can attract target audiences with intelligent commentary, expert reports, novel giveaways and product reviews by simply adding a few keywords into your blog entries. Typepad.com, for instance, offers a field for “Technorati tags” a.k.a. keywords that come up when people search specific topics.
Let’s look at an example. If you seek to attract wealthy clients who love golf, write about issues that interest that demographic: Tiger Woods, the Buick Invitational, getaway weekends, and the like. Make certain your entries are in alignment with your company message. Provide useful information and post often to garner as many return visitors as possible. Blogging can quickly build trust in your readership if you post helpful content. It’s a regular buzz machine.
Blogs bring bling, too (that’s cash for you non-rap fans out there). Add your amazon affiliate links to products you review or book titles you mention. Create a win-win situation by writing positive content with purchase links with your affiliate ID embedded inside. Include advertising, if it matches your purpose. Ad ad for an automotive company might not fit your blog on environmentally friendly lifestyles so be clear what you’re signing up for before you agree to place ads on your blog.
It doesn’t have to be costly to add a blog to your repetoire. A few free services include:
http://wordpress.com/
http://blog.com
http://blogger.com
For more bells and whistles, some of them offer fee-based upgrades. I use http://typepad.com for its ease of use and classy templated style.
Whatever you choose, remember a blog is a minor commitment with a potentially major rate of return. May your blog fling you the bling, and fame, you deserve!
Christine Louise Hohlbaum is an avid blogger, PR consultant and freelance writer who lives near Munich, Germany with her non-blogging husband and two children. http://diaryofamother.blogs.com
Ps. Christine will be presenting Managing the Message: What Works with Media Outreach during the Women’s Media Summit on October 24th at 11 am Eastern Time.
To register go to http://womensmediasummit.com/register/
October 2nd, 2007
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Blogging, PR and Media Tips |
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