Today I received some great advice in my inbox from one of my favorite Public Relations Experts, Marsha Friedman of Event Management Services. It was all about being a great Television guest. So I decided to visit Marsha’s website and found lots of goodies which I wanted to share with you.One of them is a video of Marsha being interviewed by Joy Gendusa, Author and Founder of Postcard Mania.
Just click on the title or follow the link to watch Power Marketing Seminar - Full Video
Watch this keynote session video with Marsha Friedman which was held at the Power Marketing Seminar recently and find out:
- What are the most powerful options to obtain PR and publicity for your product
- Which of these is king for your product - TV, Radio or Print, and why
- What are the ways the achieve the most powerful impact with TV, Radio and Print
- What steps do you need to follow in order to achieve National Publicity
Here’s the direct link: http://www.emsincorporated.com/2008/04/. Click on the video graphic to listen!
While you are at it, sign up for Marsha’s free ebook, 50 Tips to Becoming a Top Guest on Talk Radio.
Visit Marsha’s blog, PR Today at http://marshafriedman.wordpress.com/ - tons of great PR and Marketing ideas
Read an interview Jenna Glatzer did with Marsha on Absolute Write
(Marsha Friedman is a prominent business woman, radio personality, speaker and publicity expert. Marsha consults businesses and corporations on a daily basis on how they can harness the power of the publicity to get results!)
April 24th, 2008
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Self-promotion, Internet TV & Video, PR and Media Tips |
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Podcasting for Media Attention
By Penny Haynes
Excerpt from GET MEDIA SAVVY eBook:
Podcasting is simply a term for creating an internet radio or tv show that people can subscribe to and automatically download the shows to their computer. Now, that’s not so scary, is it? People let their fears of technology scare them away from very simple business tools, like Podcasting. If you have ever recorded a telephone message, if you have ever delivered a seminar in person, over the phone or in a webinar room – honestly, if you have ever TALKED to another human being, you can podcast!
Podcasting doesn’t even require expensive equipment. For audio podcasting, you can:ð
Get a $25 Radio Shack computer microphone
Download free recording/editing/mixing software (WavePad and MixPad) from http://www.DigitalBusinessBooks.com (they are on the front page – add them to your cart for free and check out)
Watch the free seminars that come with WavePad and MixPad to get familiar with the programs.ð
Install the programs on your computerð
Start creating and editing recordings.
If you are someone who needs more help with recording, editing and mixing music, you can get a $99 video tutorial program that teaches you everything you need to know at http://www.LearnAudioAndVideo.com – Audio Recording 201. If you do teleseminars, then record those and use them (or portions of them) for podcasting. I use BYOAudio for all of my telephone recording needs, including telephone testimonial recording lines and teleconferences.
For video podcasting, you can even use a free program called VideoCaster that will let you simply create videos with music from digital pictures and royalty free music.
To read the rest of the chapter and others, visit: GET MEDIA SAVVY and download Your FREE Copy today!
March 12th, 2008
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Internet TV & Video, Pitching to the Media, PR & Media Resources, PR and Media Tips |
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Last week I had the honor of interviewing Susan Wilson Solovic, Founder & President of SBTV.com.
She had some great tips for our audience about how to get involved in Internet television to promote your products and services.
She also had some startling statistics about business women and financial success. Did you know for instance, that less than 3% of all women business owners ever get past the million dollar threshold? That means we as women work very hard (oftentimes harder than men) and yet we cannot create a million dollar enterprise. For me this is quite a wake-up call because it tells me one of two things. Women are either so content with what they do that we don’t care about making money at it or that we haven’t found the right formula (or business) to get us to that level. In either case, I strongly urge those of you stuck in the under a million mark to relook at just why you are doing what you do? And if your ultimate goal is to sell your business and maybe even retire, you will have to do some heavy soul searching to see if your business is worth something to someone else.
You can start by getting a copy of Susan’s latest book - “The Girls’ Guide to Building a Million $ Business,” available at Amazon.com and your local bookstores.
Getting back to Susan’s interview - she shared ideas to connect with SBTV.com by submitting “how-to” articles to the network. Many of the contributors become featured members on the home page giving them extraordinary exposure and opportunities.
Did you know that SBTV.com recently went through a makeover adding a social networking aspect to the site with community forums and blogs? That means if you take advantage of these two opportunities alone, you stand a good chance of getting noticed. Why? Because the community is in it’s infancy and once it gets going the competition for attention will become harder to get. As soon as I hung up with Susan, I and several people on the call scurried over and signed up, put up our profiles and started conversations! And I invite you to do the same. Just go to http://www.sbtv.com and sign up today!
And if you are interested in what else Susan had to say, you can get your own copies of the audio program here: http://www.womensmediasummit.com/audio-recordings-on-sale-now/
Have a wonderful day…. and week!
Heidi
November 12th, 2007
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Internet TV & Video, PR and Media Tips |
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Lights, Camera, ACTION!
On Tuesday November 6th at 4pm Eastern (3pm Central, 2pm Mountain, 1pm Pacific) Time George Wright, Vice President of Marketing for Blendtec with be with us. Blendtec is the company that earned fame and fortune with their Will It Blend Videos earning international recognition and more. George is going to share his experiences using YouTube to promote their BlendTec products.
On Wednesday, November 7th at 1pm (12 Noon Central, 11am Mountain, 10am Pacific) time, Susan Wilson Solovic, CEO of SBTV.com – small business television will be joining us. SBTV.com is the first and only video news and information destination site for American’s small businesses. Solovic began her professional career as a television news anchor and reporter for NBC and CBS affiliates. Subsequently, she joined a Fortune 100 company where she was named executive vice president, director of corporate marketing, of the firm’s international asset-based lending division. Solovic is the author of three books, “The Girls’ Guide to Power and Success,” “Reinvent Your Career: Attain the Success You Deserve and Desire” and her Her latest title, “The Girls’ Guide to Building a Million $ Business”
You can join us LIVE for both of these sessions when you register at http://womensmediasummit.com/register/
If you are unable to attend, you can purchase the audios and you will have access to these and the other 16 Interviews we have hosted over the past two weeks.
Here’s the link: http://www.womensmediasummit.com/audio-recordings-on-sale-now/.
Hope to see you there!
November 2nd, 2007
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Internet TV & Video, PR and Media Tips |
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