Sep
29
Here’s a great article by Bonnie Boots about how to get a reporter to use you as a resource, to become THE person they quote in their next article. She always has easy to digest nuggets of information filled with resources you can take advantage immediately. ENJOY! How To Get Yourself and Your Business Mentioned …
Sep
02
By Sue Papadoulis So, you’ve researched your target media outlet, know it reaches your target audience, have a great news angle, have written a great media release – now what? It’s time to pitch it to the journalist! This shouldn’t not be an intimidating exercise, especially if you’re done the leg work and are armed …
Feb
06
Did you know that February 1- 7 is Publicity for Profit Week? “ There’s a fairly well-kept secret among top PR agencies and major corporations. What’s the secret? Most newspapers, and many other types of media outlets, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives …
Jun
28
Recently I read an article on the Wall Street Journal blog about How to Get Killer PR by Kelly Spors It starts like this: “About a month ago, I was a guest on MSNBC’s Your Business. Another guest on the show was Sarah Endline, founder and chief executive of Sweetriot, a small New York company …
May
06
Be the Media’s Dream Guest Publicity Tips by National Publicist, Annie Jennings of Annie Jennings PR Want To Be A SMASH HIT Success On TV & Radio? Want To Avoid Media Mistakes With Your Publicity & Book Promotion? Learn The Publicity, TV, Radio & Media Skills You Need To Be The Media’s Dream Guest! This …
Apr
12
Ten Tips for Getting on Radio By Catherine Franz You’re on the air! Getting on the radio is easier than you think – no matter what you’re marketing – includes related article on radio broadcast resourcesHome Office Computing, June, 1993 by Donna Partow Fifteen minutes on the radio revolutionized my business,” says Rhonda Kanning-Anderson of St, …
Mar
17
Tips to Make the Most of Your Media Relations Efforts By Nancy S. Juetten Excerpt from GET MEDIA SAVVY! The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the …
Mar
10
How Blogging Can Help You Get Media Attention By Lori Prokop Excerpt from GET MEDIA SAVVY eBook: · How important are blogs to the media? · Why do you need a high traffic blog? ·Why are blogs so effective? ·Why does mainstream media listens to blogs? · 4 steps to fast track your promotion using …
Mar
03
How to Hire a Publicity Coach By Shannon Cherry  An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!  As a profession, coaching is quite young, but it’s growing quickly. And one of the newest coaching options is to be coached on how to do your own …
Feb
28
Create Your Media Bio for Publicity By National Publicist, Annie Jennings of Annie Jennings PR An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World! Create A BIO That Tells The Media What They Need To Know In A Nutshell & Learn What Does Not Belong …