Feb
23
How to Create a Press Kit That Attracts Positive Media Attention By Dina Giolitto An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World! Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have …
Jan
08
     You have been identified as an “expert†or resource for a story idea or topic a reporter is working on. And they pick up the phone, give you a call and want to interview you! Here are  five things you can do to prepare yourself: 1. Ask for more information – Before the interview, …
Dec
11
    Finding and interviewing experts who support your message or enhance your brand can also get publicity for your company or organization! That is, when you choose the RIGHT Experts to interview and the RIGHT Topic to cover.  What do I mean by that? The right expert will help draw attention to your company or …
Oct
28
Hear Paul Hartunian Live at 4pm Eastern time tomorrow! Paul Hartunian is North America’s leading expert on obtaining mountains of free publicity for their businesses. He has shown thousands of people how to use publicity to get customers and rocket businesses to all time highs, and even become celebrities in their own marketplace. “Every person …
Oct
25
On Monday, October 29th, we have the pleasure to interview Francine Kizner, senior projects editor at Entrepreneur.com, and editor of WomenEntrepreneur.com (since its launch in May 2007). Francine is also is a graduate of the University of Southern California and has been a copy editor, freelance writer and associate editor. Her responsibilities include: • Host/produce a …
Oct
22
Want to know how to make the Most out of Radio Interview Opportunities? Here’s an article I found a good Q & A article in Entrepreneur.com called Publicize Your Business With Radio Interviews by Al Lautenslager: Guerrilla Marketing. (Although it was published some time ago, the information is still relavant today) “Q: How can I generate PR by …
Oct
20
“People believe what is written about us much more than they believe the things we write about ourselves.” Heidi Richards Today I have been busy doing busy work when I should have been writing about the Women’s Media Summit and the incredible day we had yesterday. Truth be told, I have been avoiding writing a post. …
Oct
11
I Want Media Coverage and I Want it NOW! By Heidi Richards Getting media coverage is what every business owner prays for. It’s the end-goal of all that public relations stuff we do to get our companies, ideas and organizations noticed. And it isn’t easy. Far from it! It’s one of the few efforts we …
Oct
06
 Journalists’ Interviewing Secrets by Shannon Cherry I help people get into the media by thinking like a reporter. As a news anchor turned PR specialist, I know that if you tell your story the way a journalist would tell it, you have a better chance of being heard. Sometimes, though, you have to think like …