Sep
29
Here’s a great article by Bonnie Boots about how to get a reporter to use you as a resource, to become THE person they quote in their next article. She always has easy to digest nuggets of information filled with resources you can take advantage immediately. ENJOY! How To Get Yourself and Your Business Mentioned …
Sep
02
By Sue Papadoulis So, you’ve researched your target media outlet, know it reaches your target audience, have a great news angle, have written a great media release – now what? It’s time to pitch it to the journalist! This shouldn’t not be an intimidating exercise, especially if you’re done the leg work and are armed …
Jul
16
Distributing your press release is just as important as writing it if you want it to be seen, and more importantly, written up in the media.Follow these tips shared by Marketing Concept, Inc. and reach your goals quicker and with more success: Target your audience. Only contact editors who write about your industry or topic. …
May
06
Be the Media’s Dream Guest Publicity Tips by National Publicist, Annie Jennings of Annie Jennings PR Want To Be A SMASH HIT Success On TV & Radio? Want To Avoid Media Mistakes With Your Publicity & Book Promotion? Learn The Publicity, TV, Radio & Media Skills You Need To Be The Media’s Dream Guest! This …
Apr
12
Ten Tips for Getting on Radio By Catherine Franz You’re on the air! Getting on the radio is easier than you think – no matter what you’re marketing – includes related article on radio broadcast resourcesHome Office Computing, June, 1993 by Donna Partow Fifteen minutes on the radio revolutionized my business,” says Rhonda Kanning-Anderson of St, …
Mar
17
Tips to Make the Most of Your Media Relations Efforts By Nancy S. Juetten Excerpt from GET MEDIA SAVVY! The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the …
Mar
12
Podcasting for Media Attention By Penny Haynes Excerpt from GET MEDIA SAVVY eBook: Podcasting is simply a term for creating an internet radio or tv show that people can subscribe to and automatically download the shows to their computer. Now, that’s not so scary, is it?  People let their fears of technology scare them away …
Mar
07
5 Tips for Writing Search-Engine Optimized Press Releases By Michelle Howe Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses†use press releases. Wrong.The Internet gives a small business’s website the same visibility as a large corporation’s website …
Feb
28
Create Your Media Bio for Publicity By National Publicist, Annie Jennings of Annie Jennings PR An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World! Create A BIO That Tells The Media What They Need To Know In A Nutshell & Learn What Does Not Belong …
Feb
25
Conquering the Fear of Promoting Yourself or, Do You Like to Talk to Strangers? By Raleigh Pinskey An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World! The Small Business Association reports that the top two reasons businesses fail in the first two years are …