Oct
29
“Public relations is generally the result of form and substance” - Unknown In business you need lots of plans. You need a Business Plan, a Marketing Plan, a Human Resource Plan and even a Media and Public Relations Plan. And like any other plan, you need to define what you want to accomplish, what you want …
Sep
22
Public relations and media marketing are extremely important to the point of imperative in today’s competitive marketplace. There are many ways an ongoing public relations program can benefit a business or organization. Here are just a few: ~ A proactive public relations media campaign can build your organization’s profile in the news media and the …
Sep
04
Here is a list of 12 articles I recently read that can help you with your media and publicity campaigns. They include: How to get publicity, publicity for bloggers, pr tips for artists, getting your message heard with press releases, choosing the right pr firm… and more! 1. Publicity Tips To Get The Competitive Edge …
Jul
10
It has been a while since I posted anything on Women’s Media Pages and I thought it would be a good idea to share my top ten Media and Publicity Articles for the Week. They include tips for free publicity, how to strike it rich with publicity, how to create a media relations strategy, word …
Sep
29
Here’s a great article by Bonnie Boots about how to get a reporter to use you as a resource, to become THE person they quote in their next article. She always has easy to digest nuggets of information filled with resources you can take advantage immediately. ENJOY! How To Get Yourself and Your Business Mentioned …
Feb
06
Did you know that February 1- 7 is Publicity for Profit Week? “ There’s a fairly well-kept secret among top PR agencies and major corporations. What’s the secret? Most newspapers, and many other types of media outlets, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives …
Aug
02
The Fifteen Most Common Publicity Mistakes Businesses Make By Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, the actual costs can …
Jun
05
“New Media: How to Do More With Less” Lindsay Wray of the International Women’s Media Foundation wrote a great article based on a workshop conducted by Merrill Brown, founder and principal of MMB Media LLC and Janice Castro during the 2007 International Women’s Media Foundation U.S. Leadership Institute. Here are some highlights: Tips for Surviving …
May
07
Want to get your organization noticed? Â Create Your Own Holiday! Planning special events can be a cornerstone of your marketing program. Small business owners should and can be excellent hosts of special events. Typically events are created to showcase the product and services a business offers. Â Designed to attract attention, educate potential attendees, …
Apr
28
The “Can’t Miss System” for Getting Free Publicity by Paul Hartunian Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, there are a few cardinal rules that regulate any successful publicity effort. Each rule make take …