Today I received some great advice in my inbox from one of my favorite Public Relations Experts, Marsha Friedman of Event Management Services. It was all about being a great Television guest. So I decided to visit Marsha’s website and found lots of goodies which I wanted to share with you.One of them is a …
Category Archive: PR and Media Tips
Apr
12
Ten Tips for Getting on Radio
Ten Tips for Getting on Radio By Catherine Franz You’re on the air! Getting on the radio is easier than you think – no matter what you’re marketing – includes related article on radio broadcast resourcesHome Office Computing, June, 1993 by Donna Partow Fifteen minutes on the radio revolutionized my business,” says Rhonda Kanning-Anderson of St, …
Apr
08
Writing Articles to Boost Your Business and Attract Media Attention
Writing Articles to Boost Your Business – and Attract Media Attention By Rosalind Sedacca, CCT Article marketing is one of the best ways to draw attention to your expertise and build credibility for your business.Not only is writing articles a great no-cost way to promote your products or services, it offers another valuable benefit that …
Mar
30
Organizing a Media Event
Organizing a Media Event By Rhonda Day ORGANIZING A MEDIA EVENT With a little planning and preparation, organizing a media event can gain significant recognition for your company. The most successful media events consider all aspects of the event from the early planning stages to the follow-up after the event. Keeping a few key strategies …
Mar
22
Creating a Who’s Who Directory Part two
 In November I wrote about getting known by creating a Who’s Who directory which was inspired by reading about a local woman, Pamela M. Hutchinson of Davie Florida, the creator of Who’s Who in Black South Florida – a directory of black professionals. She recently passed away and the article focused on how well-received her …
Mar
20
Public Relations Tools For Business
PR Tools for Business I came across this great article, Public Relations Tools for Success at Power Home Biz Blog.Here’s an exerpt: “When you think of public relations, the first thing that comes to mind is a press release. A press release is, and will always remain to be an important tool for reaching the …
Mar
17
Tips to Make the Most of Your Media Relations Efforts
Tips to Make the Most of Your Media Relations Efforts By Nancy S. Juetten Excerpt from GET MEDIA SAVVY! The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the …
Mar
12
Podcasting for Media Attention
Podcasting for Media Attention By Penny Haynes Excerpt from GET MEDIA SAVVY eBook: Podcasting is simply a term for creating an internet radio or tv show that people can subscribe to and automatically download the shows to their computer. Now, that’s not so scary, is it?  People let their fears of technology scare them away …
Mar
10
How Blogging Can Help You Get Media Attention
How Blogging Can Help You Get Media Attention By Lori Prokop Excerpt from GET MEDIA SAVVY eBook: · How important are blogs to the media? · Why do you need a high traffic blog? ·Why are blogs so effective? ·Why does mainstream media listens to blogs? · 4 steps to fast track your promotion using …
Mar
07
5 Tips for Writing Search-Engine Optimized Press Releases
5 Tips for Writing Search-Engine Optimized Press Releases By Michelle Howe Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses†use press releases. Wrong.The Internet gives a small business’s website the same visibility as a large corporation’s website …