May
07
Want to get your organization noticed? Â Create Your Own Holiday! Planning special events can be a cornerstone of your marketing program. Small business owners should and can be excellent hosts of special events. Typically events are created to showcase the product and services a business offers. Â Designed to attract attention, educate potential attendees, …
Mar
30
Organizing a Media Event By Rhonda Day ORGANIZING A MEDIA EVENT With a little planning and preparation, organizing a media event can gain significant recognition for your company. The most successful media events consider all aspects of the event from the early planning stages to the follow-up after the event. Keeping a few key strategies …
Mar
01
Shannon Cherry, one of our Media experts and Co-author of GET MEDIA SAVVY! has created a special day to help YOU get the word out about your business, your products and services. It is National Be Heard Day. And it is being celebrated on Friday, March 7th. Here’s what Shannon has to say about it: …
Nov
21
Quick-Start Guide to Hiring a Celebrity Spokesperson by Lou Bortone Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote …
Oct
29
Paul and Francine were FANTASTIC! Special thanks to Francine Kizner and Paul Hartunian for the excellent interviews today. Each of them shared their wisdom and expertise in how to get FREE Publicity, how to write for major magazines and how to get known in your part of the world! Here are just a few highlights: …
Oct
19
Yesterday’s session with Shannon Cherry, Beverly Mahone, Lori Prokop and Raleigh Pinskey was over the top! Each of these women shared dozens of ways to get media exposure for your ideas, companies and organizations. And if you were one of the attendees (or registrants) you will recieve a whole list of resources mentioned during each …