Oct
29
“Public relations is generally the result of form and substance” - Unknown In business you need lots of plans. You need a Business Plan, a Marketing Plan, a Human Resource Plan and even a Media and Public Relations Plan. And like any other plan, you need to define what you want to accomplish, what you want …
Sep
29
Here’s a great article by Bonnie Boots about how to get a reporter to use you as a resource, to become THE person they quote in their next article. She always has easy to digest nuggets of information filled with resources you can take advantage immediately. ENJOY! How To Get Yourself and Your Business Mentioned …
Feb
06
Did you know that February 1- 7 is Publicity for Profit Week? “ There’s a fairly well-kept secret among top PR agencies and major corporations. What’s the secret? Most newspapers, and many other types of media outlets, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives …
Apr
28
The “Can’t Miss System” for Getting Free Publicity by Paul Hartunian Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, there are a few cardinal rules that regulate any successful publicity effort. Each rule make take …
Feb
26
Award Wins Can Help Build Brand and Sales. Here’s How. By Nancy S. Juetten An excerpt from GET MEDIA SAVVY – The Ultimate eGuide to Promote Your Products, Services and Ideas to the World! Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that …
Nov
14
Subject: Grab the media spotlight with free publicity. More powerful and profitable than any advertising you can buy at any price. Learn how to quickly attract radio, TV, newspaper, magazine and Internet publicity that creates more traffic, more prospects, more sales and more profits in less time at little or no cost… Admit it. You …
Oct
28
Hear Paul Hartunian Live at 4pm Eastern time tomorrow! Paul Hartunian is North America’s leading expert on obtaining mountains of free publicity for their businesses. He has shown thousands of people how to use publicity to get customers and rocket businesses to all time highs, and even become celebrities in their own marketplace. “Every person …
Oct
22
Want to know how to make the Most out of Radio Interview Opportunities? Here’s an article I found a good Q & A article in Entrepreneur.com called Publicize Your Business With Radio Interviews by Al Lautenslager: Guerrilla Marketing. (Although it was published some time ago, the information is still relavant today) “Q: How can I generate PR by …
Oct
05
By Catherine Franz  Recently, one of my clients had the opportunity to be interviewed for a Channel 5 news program about her book. When these opportunities appear, they usually come fast. This one was no different! She only had 24 hours to prepare. The television interviewer asked my client, “What more do you have to …