Create Your Media Bio for Publicity By National Publicist, Annie Jennings of Annie Jennings PR
An excerpt from GET MEDIA SAVVY - The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!
Create A BIO That Tells The Media What They Need To Know In A Nutshell & Learn What Does Not Belong In Your Media Bio
Follow these simple steps to creating a powerful media bio designed to get you booked on the media of your dreams. Annie Jennings PR is a major provider of experts to the media and the PR visionary who has led the industry to all new levels of performance.
1. Your bio should always begin with your credentials, academic achievements, professional and academic affiliations.
2. If you are the author of books, papers, and/or studies note those next along with the names of the papers and studies and where they appear etc so the media can document them.
3. List your areas of expertise.
4. List the years you have been active in these areas and your fields.
5. List any involvement in any association, achievements or awards you have received in your field.
To read the rest of this chapter and others, visit: GET MEDIA SAVVY and download Your FREE Copy today!
February 28th, 2008
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Press Kit, Pitching to the Media, Media Interviews, FREE MEDIA RESOURCES, PR and Media Tips |
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How to Create a Press Kit That Attracts Positive Media Attention
By Dina Giolitto
An excerpt from GET MEDIA SAVVY - The Ultimate eGuide to Promote Your Products, Services and Ideas to the World!
Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or MEDIA page of your Web site.The purpose of a company press kit:
- Provide basic information about your company such as key contact names and address details.
- Communicate the company mission and philosophy.
- Describe the key market you’re targeting.
- Detail the biographies of company principles.
- Share company news.
- Include high resolution photos of key people, logos and products.
Having a press kit on your site makes it easier for members of the media who spot your name out there to grab what they need quickly. For example, let’s say someone comes by and decides to run your story. If for some reason they can’t locate the short version of your company bio or your photo, they should be able to access these in your company press release with no problem. Should they have a question, the press kit will tell them exactly who to contact for answers.
To read the rest of the chapter and others, visit: GET MEDIA SAVVY and download Your FREE Copy today!
February 23rd, 2008
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Press Kit, Media Interviews, Press Release, FREE MEDIA RESOURCES, PR and Media Tips |
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