Womens Media Summit

The Small Business Public Relations & Media Marketing Event

Create a Who’s Who Directory

Recently I read about a local woman, Pamela M. Hutchinson of Davie Florida, the creator of Who’s Who in Black South Florida - a directory of black professionals. She recently passed away and the article focused on how well-received her directory was and also talked about who would take over her legacy.

I thought it was a terrific idea which inspired me to write about it today.

So my tip for today is to create a Who’s Who Directory of a specific group of people or organizations in your community. It is a great way to gain local media attention, exposure for your business and to become the go-to person in networking.

In fact, in the mid ’90’s I compiled a list of Women’s Organizations in my county that in 3 years time grew from 72 to over 450 in our tri-county area. My team and I are getting ready to publish the 7th Edition (it comes out every 2 years).  This year we are doing it as a downloadable PDF simply because of the cost and time involved in printing it together.  It has positioned me as a resource for professional women - especially those moving into the area.   The interesting thing is that local libraries, high schools and Chambers of Commerce have the directory and Chambers often refer women to me to learn more about the directory and groups pertaining to women.

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It is called the South Florida Network Directory of Women’s Business & Civic Organizationswill be available online at www.southfloridanetwork.com on or about November 20th in case you would like to check it out.

Wishing each of you a wonderful week… and more!

Heidi

November 9th, 2007 Posted by admin | PR and Media Tips | no comments

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