From the Foreword by Raleigh Pinskey
“Without promotion a terrible thing happens, nothing!” is a phrase coined by circus impresario and entrepreneur P.T. Barnum. He made millions in the 1800′s from his promotional efforts. Did you know that Promotion is one of the top five driving forces for a successful business? Promotion includes the terms PR, Publicity, Public Relations, Branding, Marketing, and Advertising. Each may have a different application and strategy, but they all have a common goal. That goal is to make enough noise to attract a buyer of your services, convince them of your value to them, funnel business to you that will make your cash register say Cha Ching!
Promotion was very different in Barnum’s day than it is today. The only mass communication available was telegraph, telephone and newspapers. This didn’t stop him from creating The Greatest Show on Earth which made him one of the USA’s first millionaires, and an international force to reckon with.
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