Getting “killer” PR

Recently I read an article on the Wall Street Journal blog about How to Get Killer PR by Kelly Spors

It starts like this:

“About a month ago, I was a guest on MSNBC’s Your Business. Another guest on the show was Sarah Endline, founder and chief executive of Sweetriot, a small New York company that sells chocolate-covered cacao beans.

As it happens, this wasn’t my first encounter with Ms. Endline. I’d interviewed her for a story a few months earlier on angel investing, though I ultimately didn’t mention her in the piece. My colleague cited her as an example in a story on companies sharing their profits with charity. And I’d run across another feature on her while browsing a magazine.

Small world? Or killer PR?”

She goes on to say: “I called Ms. Endline and asked how she’s managed to generate so much media buzz for her five-employee company.”

Here’s the PR pointers Kelly shared with her readers from that conversation:

Attend Events

Find Compelling Themes

Take Advantage of Opportunities for Publicity

Be easy to reach and accessible

Make time for PR

To read the entire artcle, visit: http://blogs.wsj.com/independentstreet/2008/03/13/how-to-get-killer-pr/

BTW, do you know an outstanding woman in Media? if so, let me know! I am compiling a list of  Women in Media and Public Relations to Watch and would love to add your recommendations to my list.

Send a note to heidi (at) wecai.org with “Women in Media” in the subject line.