Quick-Start Guide to Hiring a Celebrity Spokesperson by Lou Bortone
Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business.Â
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Here’s another article I found on the subject: “Add Dash to Your Bash with a Celeb – celebrities at business meetings” - (includes related article on hiring foreign celebrities) by Darcy L. Bouzeos
Have a media marvelous day…
Heidi