How to Make the Most of Radio Interviews
Want to know how to make the Most out of Radio Interview Opportunities? Here’s an article I found a good Q & A article in Entrepreneur.com called Publicize Your Business With Radio Interviews by Al Lautenslager: Guerrilla Marketing. (Although it was published some time ago, the information is still relavant today)
“Q: How can I generate PR by radio interviews, and what do I say if I get one?
A: Just like the publishing of your press release in a publication, radio PR is free advertising. And just like PR in a publication, some of the same considerations must be given to radio PR. In a publication, a directed press release needs to be newsworthy. At the least, it has to be of interest to the readership of the publication. In radio, a radio interview must be of interest to the “listenership.” You don’t interview a business author on a home and gardening show. You don’t interview a public official on a technology and computer show. And just like publication PR, interviews and news items are generated by press releases-so don’t forget to add your local radio stations to your press release distribution list.”
To read the rest of the article, visit: Â http://www.entrepreneur.com/marketing/publicrelations/prbasics/article65172.html.
Here’s a great article that complements the one above, that I recommend you read “MEDIA TRAINING TIPS” by Annie Jennings of Annie Jennings PR.
Here’s the link: http://www.anniejenningspr.com/pages/mediatraining.htm
And be sure to join us tomorrow at 2 PM for another great session with Sherryl Lin Haldy of Voice America / Modavox - we will be talking about “The Inside Scoop on Getting on Radio.”
 If you’ve always wanted to get on radio or if you want MORE exposure on RADIO, be sure to join us for this important and information-rich session.
 To register, go to: http://womensmediasummit.com/register/
