  101Ways to Promote Yourself – Tricks of the Trade for Taking Charge of Your Own Success by Raleigh Pinskey
 
   Complete Publicity Plans: How to Create Publicity that will Spark Exposure and Excitement by Sandra L. Beckwith
 Cutting Edge Radio: How to Create the World’s Best Radio Ad’s for the 21st Century by Jim Aichinson
  Public Relations: Strategies and Tactics (7th Edition) by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox
  Effective Public Relations by Scott M. Cutlip, Allen H. Center
 
 The Fall of Advertising and the Rise of PR by Al Ries & Laura Ries
 
  Linda Radke’s Promote Like a Pro, Small Budget, Big Show by Linda F. Radke
  Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort by Steven Yoder
  The New PR Toolkit: Strategies for Successful Media Relations by Deirdre Breakenridge, Thomas J. DeLoughry, Tom DeLoughryÂ
  Planning and Managing a Public Relations Campaign – a step-by-step guide by Anne Gregory
  Guerilla Publicity – Hundreds of Sure-Fire Tactics for Getting Maximum Publicity from Minimun Dollars by Jay Conrad Levinson
  Full Frontal Pr: Getting People Talking About You, Your Business, or Your Product by Richard Laermer, Michael Prichinello
  Media Planning Workbook by William B. Goodrich, Jack Z. Scissors
  The Publicity Handbook – New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity by David R. Yale, et al
  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
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