Media-Savvy-to-Go Publicity Toolkit Tips by Nancy S. Juetten
Here are some sample tips from the Media-Savvy-to-Go Publicity Toolkit created by Nancy S. Juetten to inspire and empower your Website visitors: 97 Powerful Ways to Profit from Free Publicity - Media-Savvy-to-Go Vol. 1
This booklet shows you how to identify, target, prepare, and share your story and learn how to become a published author fast. Here are just a few example tips to show you what you can expect within the action-packed booklet:
14. Know thy media outlets. Read and listen to reporters who write about your industry and have the influence and credibility to spread your story far and wide. Paying attention to the people who report the news ultimately helps you craft winning story pitches and press releases that will compel them to pay attention to you or your story.
26. Believe in the power of cyberspace and the U.S. mail. Calling reporters to ask if they received your press release doesn’t serve you or your story in the least. Those calls annoy and distract deadline-driven reporters and offer no added value. If you insist on telephone follow up, offer late breaking news that makes your press release even more compelling and worth writing about.
31. Go beyond the notion that if it bleeds it leads. It is not necessarily so. Sometimes, TV and print assignment desk editors crave visuals on the lighter side of the news. Capturing the magic of the downtown holiday lights or the last minute Easter rush at the local chocolate shop can provide timely, relevant, refreshing, and visual news. These kinds of stories can serve as the close to any local news broadcast or grace the cover of your local newspaper.
74. Avoid the dreaded LAQ. LAQ stands for “lame ass quote.” “I am just so excited to bring my product to market,” “We are pleased to have the opportunity to play the game,” and “I’m just happy to help the ball club” are LAQ examples. These statements might work for the movies, but they don’t offer much value to inform readers, listeners, or viewers.
ps. Nancy will be speaking at the Women’s Media Summit on October 19th at 3:30 pm. Her program is: The Deadly Sins of Do-It-Yourself Publicity and Why to Avoid Them
To register go to http://womensmediasummit.com/register/
Comment by Nancy Juetten | September 24th, 2007
Heidi,
Thanks for mentioning those sassy tips in your blog today. If your visitors want to learn more about the Media-Savvy-to-Go Publicity Tips Booklets, they can visit my Main Street Media Savvy blog and this link within it:
http://www.mainstreetmediasavvy.com/tips-booklets
I hear from customers all the time about how empowering this information is and how it helps them earn prominent coverage in their local newspapers and business journals. I invite you to take a closer look if that is of interest!