“New Media: How to Do More With Less”
Lindsay Wray of the International Women’s Media Foundation wrote a great article based on a workshop conducted by Merrill Brown, founder and principal of MMB Media LLC and Janice Castro during the 2007 International Women’s Media Foundation U.S. Leadership Institute.
Here are some highlights:
Tips for Surviving and Thriving With New Media~ Multi-task “ Think across platforms; for instance, learn to take video while conducting an interview for a print article.
Think about products“ Develop ideas for ways your newsroom can use new media.
Don’t be afraid to mix sales and editorial “ Editors and producers shouldn’t shy away from thinking about revenue opportunities, even if a new idea for a product involves other departments.
Embrace new technology “Boggled by blogs? Create one, and try it out.
Market yourself “Let other people know what kinds of technology you’re experimenting with.
Read the full article here: http://www.iwmf.org/features/10421
For more information on the next leadership institute, visit www.iwmf.org/programs/leadership.