When you think of public relations, the first thing that comes to mind is a press release. A press release is, and will always remain to be an important tool for reaching the media and getting the word out about your business.”
But there are other ways to tap the media, and here are some strategies you can use for your business:
- Bullet articles
- Talk radio
- Article Reprint
- Market Studies “ (note: check out the Women Business Owners Survey results to see a study done by the Women’sCommerce Association)
To read the article by Isabel M. Isidro at Power Home Biz, visit: http://www.powerhomebiz.com/blog/2008/01/public-relation-pr-tools-for-your.html
Check out Media Marvel for a list of Media featuring Red Hot News: http://www.mediamarvel.com/
And for some great all around Media Ideas download your free copy of GET Media Savvy.
Here’s what one reader had to say about GET Media Savvy:
When I first started reading, “Get Media Savvy”, I quickly recognized the table of contents even got my attention. Then I began to read the pages and almost on every page, I learned something new about media, pr or marketing. This guide is full of great tips, strategies and techniques to help any business owner “get media savvy”. Teresa Morrow, Owner of KeyBusiness Partners http://www.keybusinesspartners.com Virtual Assistance & Online Promotion for Coaches, Speakers & Writers.