Promoting Other People’s Products leads to Publicity
Wednesday I hinted at an idea to promote other peoples products to get publicity for yourself. And yesterday I shared a book launch with you. Not just any book! A book I read and have shared with many other people since reading it. You should see my copy! It has been passed around my family at least a dozen times. Everyone loves it!
Why? Because it mirrors life. It speaks to many of our own challenges in business and life and gives us tools to help us work through those challenges in the form of a parabel. It is called the Go-Giver and you can get your copy here: www.thegogiver.com/amazon
Anyway, I digress.
Here are the reasons to promote other people’s products:
To form stronger bonds with the person who’s products you are promoting
To share a great product, idea or service with your circle
To get publicity, which is the bottom line for many of you.
How do you get publicity?
In the case of the Go-Giver I promoted the book by sending my endorsement to my list, my circle of influence, posting to my blogs and talking about it in discussion groups.
By offering to promote the book I was able to allign myself with some really great authors, Bob Burg and John David Mann. Men who have a much larger following than I do. Reputation by association can be a very powerful calling card!
And I was listed as one of their Ambassadors on their promotional pages.
Most importantly I was able to support two exceptionally talented authors who have written a powerful book that will help millions of people around the world.
Other things you could do ot promote other peoples products, ideas and services include:
Send a press release about the benefits to your media contacts.
Designing a special web page on your own site with the details and a link to where people can find out more information (such as the order page).
Carry copies or samples to hand out, give away or resell.
Include a promotional piece in your mailings.
Write an article about the product, idea or service - ie a book review or tips on how to take the information further.
Bundling - include the product in with your product or service.
TELL EVERYONE!
One more thing, if you are promoting a book, be sure and post a review on Amazon! A little book review can go a long way!
The most important thing is that if you believe in and love a product, share it! With your customers, clients, readers, the world.
Who knows where it will lead.
Heidi Richards Mooney, Member of the Bob Burg and John David Mann Fan Club!
