Womens Media Summit

Ten Tips for Getting on Radio

Ten Tips for Getting on Radio By Catherine Franz

You’re on the air! Getting on the radio is easier than you think - no matter what you’re marketing - includes related article on radio broadcast resourcesHome Office Computing,  June, 1993  by Donna Partow Fifteen minutes on the radio revolutionized my business,” says Rhonda Kanning-Anderson of St, Cloud,

Minnesota, founder of Creative Memories, a scrapbook marketing company. Kanning-Anderson is referring to her appearance on “Focus on the Family,” the second-largest nationally syndicated radio show in

America, with several million listeners.

 “I knew the show reached my target audience–homemakers. So I hoped to generate interest in my educational teaching program,” she recalls. “It took five months of letters and phone calls–and a personal visit to the show’s producer in

California–before I finally got on the program.” Her efforts were well rewarded. “As a direct result of the program, we received more than 7,000 calls and recruited 600 women to teach our program.”

 THEY’RE LOOKING FOR YOU Radio talk shows present an excellent opportunity for you to promote your home-based business, whether you market a product or serve as a consultant. It’s said that there are nearly 1,000 radio talk shows in

America. Let’s say that each requires an average of three guests per day. Why, that’s about 20,000 guests per week and one million guests per year. Although “Larry King Live” probably won’t invite you to talk, you can still make the airwaves into an effective marketing tool.

 AdvertisementIn many markets, the demand for guests far outstrips the supply of people with an enticing message. Kay Lindley is the producer of “Parent Talk,” a nationally syndicated call-in show, cohosted by Dr. Kevin Leman, author of The Birth Order Book. Lindley says, “Like most talk-show producers, I’m always looking for good guests. I’ve got to fill an hour of airtime every day, six days a week. If a home-based entrepreneur has a program idea that suits my audience, I want to hear about it.” Al Parinello, author of On the Air: How to Get on Radio and TV Talk Shows and What to Do When You Get There, claims most producers agree with Lindley. “The only way to keep a program alive is with fresh ideas. No one can come up with a fresh idea every day without help,” he says. He believes virtually anyone can book a radio appearance– especially on local stations–if you know how to go about it.

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April 12th, 2008 Posted by admin | Pitching to the Media, Media Interviews, PR and Media Tips | no comments