Womens Media Summit

The Benefits of Public Relations and Media Marketing

Public relations and media marketing are extremely important to the point of imperative in today’s competitive marketplace. There are many ways an ongoing public relations program can benefit a business or organization.  Here are just a few:

~ A proactive public relations media campaign can build your organization’s profile in the news media and the local community.

~ Editorial coverage is considered more credible and can garner more positive attention from your target audience than paid advertising.  Recent studies in North America show that positive editorial coverage generates up to nine times more visibility than paid advertising.

~ Media Marketing and Public relations campaigns are an economical way of promoting your organization.
 
~ You can build a reputation as a “news media source” by sending regular media releases.

~ Writers and reporters are always looking for reliable and respected sources to quote, therefore developing media relationships can give you an advantage over the competition and potentially more coverage.

~ Regular media exposure builds credibility because it enhances the reputation of the individual and the companies being written about. There is a subtle yet real perception that mention in a newspaper or on television must be important. 

~ Good media coverage can positively enhance your bottom line.

It is important to understand the needs of your target media, build relationships, set your own media goals and continue to provide quality information. Media relations can be a “crap shoot” because there are no guarantees you will get coverage, however if your message has merit and you continue to share it, the media will eventually take notice

Here’s a great resource…

Check out this list of more than 8,500 newspapers and magazines and more than 1,000 television stations: Ecola – http://www.ecola.com 

To your success… and then some.

Heidi

Heidi Richards, Founder & CEO
The WECAI Network™

September 22nd, 2007 Posted by admin | PR and Media Tips | one comment