Tips to Make the Most of Your Media Relations Efforts
Tips to Make the Most of Your Media Relations Efforts
By Nancy S. Juetten
Excerpt from GET MEDIA SAVVY!
The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the media. To pack a punch into your media relations results, consider these tips. If you want the media to take interest in your business success story, take interest in the media. Writers and editors want to be first with news and great stories. They review mounds of mail, e-mail, and faxes each day. In addition, they scan competitive media and wire service stories to select news to share.
With all this competition, how can you make sure your story gets the attention it deserves? Monitor the media outlets that you think are right for your story. Read the stories of reporters who cover your industry. Most importantly, take time to prepare concise, clear and compelling pitches that show why your story is timely, newsworthy, and relevant. Have some fun, be creative in your approach, and give the reporters something they won’t find elsewhere. Many factors determine whether or not your story captures the coverage. These two questions top the list: ~ Does your story fit within the coverage area and editorial profile and plans of each particular media outlet? ~ What else is making news today?
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