By Catherine Franz
 Recently, one of my clients had the opportunity to be interviewed for a Channel 5 news program about her book. When these opportunities appear, they usually come fast. This one was no different! She only had 24 hours to prepare. The television interviewer asked my client, “What more do you have to offer to the story?” This is not an unusual question for television news personnel to ask their interviewee. Her book, which was on child-centered divorce, was also the topic the reporter was interested in. Specifically, her book, actually an e-book, was a story guide that creates a finished product. The story guide helps parents share the news of their divorce, or separation, to their children, or child, in a story format that explains the situation with love and in a format a child understands.
Our answer to the news reporter question was the movie Kramer vs. Kramer. My client purchased the movie, reviewed the movie, and selected several clips that she believed would enhance the interviewer’s story and her interview.  She wrote down the time for each chosen clip and keyed up the first spot right before the interview.
The reporter was very pleased and thankful. My client believes that the interview made it to the air because the story was not more interesting.Â
The reporter chose a clip and recorded it directly from her television set during the interview.Sometimes the reporter may want to borrow the movie and have the clip spliced in at their studio. In this case, it’s best not to rent the movie just in case it isn’t returned by the promised date.
If you are going to be interviewed by the media for any reason, ask yourself if there is a movie, or other illustration of some type that you can provide that will help the story and maybe illustrate a point or two on your topic. These will always help your story from getting past the cutting floor onto the air. Catherine Franz, Certified Life and Business Marketing Coach
Check out her sites:
http://abundance.blogs.com
www.abundancecenter.comÂ
Ps. Catherine is speaking at the Women’s Media Summit on Friday, October 19 at 12 Noon Eastern time – Her program is Developing Your Media Platform Using a Storyboard ….
To register go to http://womensmediasummit.com/register/
2 comments
Jenn Givler says:
October 5, 2007 at 3:07 pm (UTC -5 )
Catherine – what an interesting idea! I love the idea of using a movie as a visual… thanks for sharing that!
I think people really identify with visual things like movies, tv shows, even books!
Sheila Finkelstein says:
October 5, 2007 at 3:53 pm (UTC -5 )
Great story, Catherine, and I look forward to your presentation at the Summit. You always have such valuable tips to share.
The total Summit promises to be a great one. As always Heidi, you put together a wonderful roster of guests, some of whom I’ve “met” (virutally) in other programs, some of whom participated in your highly informative, motivational [WECAI's]last Writing and Publishing Summit and some totally new to me. I look forward to meeting them all.
Thanks for all that you do AND for such a nominal fee.
With great appreciation, Sheila