That’s right! Promote other peoples products… or services… or ideas… or …. whatever!
When you promote other people’s products you form a strategic alliance with the “owner of the product, idea, etc.” You become his or her “champion,” spreading the word to your own circle of influence.
You may have seen this before. A colleague (or even a stranger) sends you an email about this really great offer and basically endorses it. If they are smart they will only endorse something they know you would benefit from.
Instead of telling you what I mean, I am going to show you. But not today… tomorrow I am going to share with you a wonderful new book that hit the newsstands and booksstores recently.  I really love this book and want to share it with my circle. And I want to make a point. Because at the same time I am promoting this book, others will be doing the same. And on the following day… after the “announcement,” I will tell you how you could get lots of publicity for doing something similar.
Until then…. Promote and Prosper,
Heidi Richards Mooney, Publisher & Editor in Chief – WE Magazine for Women
1 comment
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scott says:
February 7, 2008 at 1:33 am (UTC -5 )
Pretty nice info. Thanks for the article.
Promoting Other People’s Products leads to Publicity Womens Media Summit says:
January 18, 2008 at 9:38 am (UTC -5 )
[...] I hinted at an idea to promote other peoples products to get publicity for yourself. And yesterday I shared a book launch with you. Not just any book! [...]